Applewatch Makes Luxury Brands "Follower".

For the well paid middle class, buying AppleWatch under certain budgets may buy a Longines less.

We must know that intelligent equipment is constantly upgrading, but it may never end.

Smart devices can also be done more easily, and AppleWatch can successfully sell sapphire glass and precious metal plates to richer geeks.

"In the middle and late last century,

Many Swiss watches brand went bankrupt.

The impact of AppleWatch on the watch industry may have just begun.

Roland Begg, senior partner and vice president of Greater China, Ren Guoqiang said.

In his view, in function, mechanical watches do not have any advantages, only as antiques, collections, playthings, only have the value of survival.

But the smart watch brings fresh feeling enough to make the mechanical watch tense.

Bvlgari and tiger Heuer, the more active brands in these luxury watches, have begun to try smart watches.

You can't wait for death.

Young people are obsessed with the cool feeling of technology, and are accustomed to changing wardrobes. They prefer the fresh accessories that are not luxurious but can often be purchased.

This may be a worry for the watch brand.

However, smart watches are fashionable and powerful, but they do not preserve value. The high-end mechanical watches are just the opposite.

At present, the top watch wristbands are not too nervous about AppleWatch, but technology is improving every second.

Bain consulting reported that at present

In the market

It is still a group over 49 years old. Consumers under the age of 33 account for only 13% of the global luxury consumption.

For luxury brands, old customers only spend a lot of money and have no advantage in numbers. And as time goes on, today's young people are getting old quickly, and now they have to lay a solid foundation for luxury business to become evergreen.

But the world has been disturbed.

Today's young people are not like the European children of the last century, at a small age to buy a bottle of Dior perfume, occasionally taking a mother's Hermes to go out in their teenage years, making money and buying a classic Prada skirt for a long time.

In the United States, young people are tired of the traditional fast fashion. What they like now is the fashionable sports brand. "Comfort" is more important than anything else.

While the Prada performance is declining, the MiuMiu of young vice line is increasing slightly.

Old luxury goods try to please the children.

In addition to the design needs to be younger, there are more actions in marketing: millennials love social networking, shopping online, pay more attention to cost performance, and travel shopping.

Luxury brands began to cross the border with H&M and invited teenage fashion bloggers to watch the show.

Instagram and Pinterest, two of the world's most popular pictures and social networking sites, have begun to place "buy" buttons on the edges of product pictures.

According to McKinsey report, digital marketing contributes directly to 13% of sales in the offline luxury market and has an impact on another 28% of sales. This trend is driven by young people.