Underwear Shop Holiday Promotion Must Make Systematic Planning.

On the whole, underwear brand spirit is the core of business operation. Underwear brand management is carried out around the core of brand.

Of course, holiday promotion is no exception.

Therefore, holiday promotion must focus on the spirit of brand.

More importantly, the product function can be similar, but the brand spirit is often not learned by other garment enterprises. It is the accumulation of clothing enterprises in the long term development, that is, brand spirit often has a distinct uniqueness.

In the specific implementation, we should pay attention to the following two aspects.

First, the theme of holiday promotion should be unified with brand spirit.

Secondly, the details of holiday promotion should be reflected.

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Generally speaking, some underwear brand shops have strong guerrilla nature and randomness in festival promotion, and the annual planning is not strong. Most lingerie stores have such a situation.

Of course, some small lingerie shops can make use of their flexibility and decision concentration to succeed in special events, but lack.

The promotion methods often fail to form a resultant force, which leads consumers to not recognize the continuity and unity of the brand.

Generally speaking,

The purpose is always to rush sales, but not only that.

Some lingerie shops recommend new products to consumers just before the holiday season, often binding sales with old products, the so-called "buy one get one" campaign.

Of course, no matter what form it takes, the key is to understand its purpose. Only in this way can the holiday promotion get twice the result with half the effort.

For a long time, holiday promotion often falls into a misunderstanding, that is, promotion is selling at a low price.

As a result, there will always be "full court half off", "buy one get one" and other new signs, and some products are selling specials every day, and do promotions every day. In the end, even if you do promotions during holidays, it will not play a big role in consumers.

The use of low price strategy depends on how high the price sensitivity is for consumers to choose similar products.

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume.

The operation of brand underwear shops should attach importance to the gathering of popularity. Especially the stores directly contact consumers, which is the most sensitive to the change of consumption demand. From simple reduction and discount to creative creative sales promotion activities, all of them are trying their best to improve their popularity, improve their performance and enhance their image.

For brand lingerie stores, the annual festivals are the first choice for discount sales, and become a special means of underwear sales.

But the same simple price discount has been hard to arouse consumers' interest, so we must pay attention to it.