How To Thrive In Clothing Store Business

E-commerce is a double-edged sword. We need to understand its advantages and give full play to it.

E-commerce information fast, wide range, complex and diverse consumer groups, the same commodity consumers can easily get the accurate price information, so the advantage of selling product products is the price problem, quality or brand is fundamentally different from the ground sales, the same product, the same quality, or the same price, consumers can completely buy locally, why bother to run to the Internet to buy the same thing, so the price factor is very important in improving sales volume. If the cost of goods purchase is high, in the fierce competition, there will be no price advantage, will naturally affect the sales performance.

In fact, most of the sales on the Internet are profit based on the difference.

Product profit comes from the gap: the above is the cost price, the next is the selling price, get the advantage cost price, in order to foreshadow the sales.

So you must have a wide range of information sources.

It is convenient for others to enrich themselves, and is also the way to realize their ideal, but not everything can be "convenient" on the Internet, such as fast moving consumer goods (fruits), large items (furniture), luxury goods (jewelry, etc.).

The regular selling points of these commodities are large shopping malls or hypermarkets. In contrast, online stores have great limitations in providing three guarantees and on-site shopping.

So if you want to get a higher sales volume, you need to identify accurately.

One sword piercing the heart.

Specific reference: from big to small circle set goals.

(1) determining sales scope: finding target groups within the scope of product sales.

(2) determine product characteristics: identify the right direction for the products you sell.

Products that need clear characteristics include: A, what products; B, what products are functions; C, where these functions are, what kind of people are suitable for; D, what products can bring to the target group.

(3) delineation of target groups: narrowing the scope of positioning and further defining goals.

Including: A, suitable for people, B, suitable age, C, suitable for some special needs of these people.

(4) determination

Sales strategy is a product marketing method based on its own marketing ideas. Good method is the wings of success, often can achieve twice the result with half the effort.

Here are two ideas for you to refer to: A, determine who to sell; B, determine how to sell.

This is true and personal practice. Taking our restaurant as an example, the shop sells all kinds of big brand skin care products and genuine QQ dolls. The lock-in market is the consumers affected by these mainstream brand effects. We have shallow resources, so we must learn to lend our strength.

Careful analysis, or on the pat will be similar products search again, ha ha, you will find that similar products competing more than 1000, and then subdivision, is it found that similar products homogenization is very serious.

Next, start thinking calmly. If your product is homogeneous, where can you get the advantage? Besides, buyers will buy goods online than usual, because buyers are rushing to the price, so prices are often reduced very low, so the profit margins of commodity businesses are reduced, unless you are exclusive, monopolistic sales (such as China Telecom).