Outdoor Sponsorship Is No Longer Confined To Professionalism.

Recently, Tian Lun Tian "cross boundary" 2015 autumn and winter orders will come to a close. Behind the theme of "cross-border" is Tianlun Tian's attempt to brand new direction in 2015. Tianlun will promote outdoor sports from professional, niche movement to daily and mass sports development from many aspects, such as brand, product and channel. It happens that there is a similar case.

Half a month ago, the lion's order will also promote outdoor lifestyle. By introducing collocations, details, seasons, colors, elements and so on, from the public products to enhance brand market share; another veteran outdoor CANTORP has even launched an outdoor fashion series, extending the brand to the mass outdoor market.

It is obvious that in 2015, local outdoor brands generally favored the mass outdoor market, and many brands were speeding up strategic adjustment. Whether such adjustments could bring market advantages to enterprises would be tested by time.

　　 Tianlun Tian 2015 new products in autumn and winter Order-placing meeting In the terminal building, there is no picture of "sponsoring fish top Mount Everest", "Yuan Ru exploring Antarctica" and "flower carving on foot Sanjiang source" brand sponsorship activities. Instead, it is replaced by 5 outdoor outdoor scenes such as freezing world, outdoor rain and so on. The general manager of Tianlun Tian household products Co., Ltd., Tengda, even speaks frankly, this year, Tianlun Tian will launch some more popular brand promotion based on the terminal. Sponsor Activities, these brand promotion activities will lock some basic public outdoor activities, such as weekend mountaineering camping, daily running activities.

It is understood that, in order to enhance the public's participation in outdoor sports, Tianlun decided to carry out the brand culture from the beginning of this quarter to the terminal. It will organize local outdoor clubs nationwide, and the employees of the branch offices will participate in the training as part of the terminal training. It will enhance the outdoor quality of the terminal staff and invite customers to participate in the outdoor experience and emotional communication.

Another outdoor brand, "St. flare", is a local outdoor brand. In order to meet the needs of outdoor sports groups to the maximum satisfaction, it has sponsored Wuhan, Taiyuan, Shenyang and other multi leg hiking activities. "St. Valentine" has taken the lead in mass sports. With the help of this activity, it has publicizing the concept of national fitness, and has opened the product positioning of outdoor life. Under the situation that people in the city are increasingly yearning for natural contact, a series of outdoor products developed by St. John's have led the urban elites to relax and return to their minds in the tense urban life.

According to the insiders, the gradual rise of the mass outdoor market will bring enough room for the outdoor industry, and its market structure will also change. The more vigorous outdoor outdoor market is opening the door to outdoor brands.