Han Du Yi She Group Develops Multi Brand Development Strategy

A few days ago, Zhao Yingguang, chairman of the Korean clothing house, revealed to the billion power network that the group has reached 20 brands and completed the basic coverage of categories and styles. The future sub brands will be launched with well-known brands or international brands.

"These well-known brands have basically been in the brand Library of Tmall merchants, or will be added to the brand Library in the future."

Han Du Yi house has completed basic negotiations with three famous brands, but it is not convenient to disclose the specific name of the brand.

Billion power network understands that these brands involve three categories: Children's wear, sports outdoor and underwear.

It is reported that

The establishment of joint ventures with well-known brands under these lines will also be possible to launch new Internet brands individually.

Zhao Yingguang introduced that the offline brand of future cooperation is responsible for the product part, while the marketing business is responsible for the Korean clothing house.

"New brands are our common children. Although we follow the name of well-known brands, we share common benefits."

The brand strategy of Han Du Du: a famous garment under the hand line

An industry insider pointed out that the cooperation between Korea and the famous brands under the line will help the producers.

Advantages and the advantages of Internet marketing and integration of electricity supplier operation experience of Han Du Yi she can complement each other and help further enhance the product quality and brand influence of Han Du's house.

After Tmall opened up targeted investment and greatly increased the entry threshold, Zhao Yingguang believed that rectifying the order of operation is a good thing. In the future Tmall will further strengthen the quality control of commodities, achieve high quality and high price, and provide users with cost-effective products.

"Businesses that fail to guarantee product quality will be eliminated in the next round."

In addition, Zhao Yingguang pointed out that

In order to bring the best price, businesses must rely on the continuous growth of the number of users and the improvement of the price of passengers.

"It's OK for a businessman to make a product of high quality and low price, but it's too difficult."

Zhao Yingguang, for example, a pair of jeans to meet the national standard, assuming that the cost is 60 yuan, and some brands to sell the product to 300 yuan to make money, but the excellent brand can only earn 100 yuan to make money.

If the business operation capacity is insufficient and the cost is too high, it also wants to sell the goods to 100 yuan, which can only reduce the cost to 30 yuan.

"The result is that the jeans with the same cost of 60 yuan can earn a small sum of money selling the products to 300 yuan, and those who sell 100 yuan will be able to make a lot of money if they sell their products with a strong ability to operate, while those who sell the goods to 30 yuan and sell for 100 yuan will be eliminated because of poor quality."