Christmas Shopping Mall And Electricity Providers Compete With Each Other In The Same Price.

The industry believes that brand operators are gradually aware of the price difference between online and offline, and more and more brands are gradually adjusting the strategy to the same price.

In addition, the cost of electricity supplier sales is rising.

The intensity of promotion is increasing, and the gap between them is gradually decreasing.

Digital home appliances have always been

The advantage has shown itself in a position, and this position is being eaten up this year before the massive offensive of the entity store.

The prices of digital household appliances tracked by reporters in several large stores in Zhongjie business district show that during Christmas, the price of digital household appliances is generally 30 percent off of the original price, and about 20% of the product price is lower than the average reference price of electricity providers such as Ali.

And the advantage of "visible and touching" offline also allows more consumers to move from online to offline.

"This year, many consumers came to our physical store after fully understanding the product configuration and characteristics of computers."

A salesperson at an electric appliance mall in the middle street said that contrary to what happened in the past, the price advantage of the electricity supplier in the field of digital home appliances is losing, and consumers are beginning to return to the physical store.

Digital channel operator Huang Fei said that the price advantage of digital home appliances is no longer on the one hand.

Merchants gradually realized that the difference between online and offline prices greatly hurt the offline channels, so many brands adopted the "same price" strategy to balance the two aspects of the market. In addition, under the continuing downturn in offline retail and fierce competition, the physical store increased its promotional efforts, and also led to a reduction in the price difference between the online and offline commodities.

Compared with online stores, the promotion of physical stores at Christmas is much larger than usual, and some discounts are even lower than online stores.

In a shopping mall in Zhongjie, the reporter saw that many toys had already been discounted on the basis of the original price. The price of a fisher seahorse toy was 199 yuan, and the sale price of the shopping mall counter was 99 yuan, which was 10 yuan cheaper than the flagship store.

A caterpillar children's shoes, priced at 399 yuan, were sold at the Nike children's counter. The price was only 319 yuan after the "99 minus 20" activity.

The salesperson said, "this price is the lowest in the whole year, and Christmas is also the last opportunity for the shopping mall in the year."

The reporter then saw in the Ying's special counter that a children's down jacket originally priced at 798 yuan was priced at 399 yuan, while the flagship price of the network was 478 yuan.

The day before yesterday, the reporter came to a large department store in Taiyuan street. There were various activities for Christmas. One of them was to pay attention to WeChat, bind membership cards or apply for electronic membership cards, play games in WeChat, grab cash coupons, and cash coupons have 30 yuan, 50 yuan, 100 Yuan......

The maximum face value is 500 yuan.

But reporters found that readers were complaining about counters or cash registers.

A female customer told reporters: "it is simply deceptive. I don't know how much traffic is wasted. It always reminds me of" network delay, binding failure ".

The reporter tried to grab it once. More than 10 minutes later, he got 100 yuan in cash coupon. When he checked out at the cashier's desk, the cashier said he had not come to the membership card, and could not use it.

Reporters waited at the cashier for half an hour, but cash coupons still could not be used.

The cashier told the upstairs member center to deal with it. The reporter came to the seven floor member center with this customer. There are many people standing here.

The customer service center staff said that there was a problem with the system today, and that it would be able to use it at the latest, but the customer was very unhappy and felt that he had been fooled.

The cash coupon, which was stolen from the bank, was found by the reporter that "each paction needs to pay at least one yuan, and the rules for specific use refer to the instructions for the use of electronic coupons."