Prepare Double 11 A21 To Open Garment Brand Reverse O2O

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Xiaobian of the network to introduce you to prepare for the double 11, A21 open clothing brand reverse O2O.

The distance from double 11 is still 23 days. Many international brands have been in the Tmall with double 11 and have been involved in the fierce battle. For example, the global clothing giant Zara announced its official presence in Tmall recently, making the situation more intense.

In order to stand out, clothing brands can only get out of the way.

A few days ago, Yin man held a cloud conference, while Han Du Yi house, aka, GAP and other brands filmed the "watching and buying" show video, vowing to grab the eyeballs of consumers.

Today, the author is

The subway station was surprised to find A21's big box posters. This year's Tmall war has been so fierce that it has been spread from the conventional line to the next line.

Watch and buy subway, open reverse O2O new mode.

Metro, as a traditional offline media, has always been favored by many brands. Not only that, but Tmall platform will also put a lot of subway advertisements on the eve of the double eleven every year, but few online brands choose the subway as the media. A21's action has aroused my ponder.

When I saw the two-dimensional code on the poster, the author knew that it was the reverse O2O innovation mode of A21, offline to online, that is, the purchase of goods under the consumer line, and the realization of online purchase by scanning the two-dimensional code.

The subway, the most popular choice for young people, is the best choice for young A21.

I personally practiced once, choose the style I like in the advertisement, scan the two-dimensional code next to it, and then enter the A21 Tmall flagship store, click on it to buy the merchandise immediately.

Different from traditional O2O, it is necessary to search for physical stores under the line. The reverse O2O of A21 is more convenient and fast.

This shopping pattern is the first time seen in the clothing industry. It can be said to be an innovation.

Moreover, when waiting for the subway and the free time of the subway, scanning the yards and wandering in shops, looking at the handsome and sunny models and various fashion matches is also a kind of enjoyment, which is more in line with the modern people's habit of using the mobile network to fill the fragmentation time.

In addition to the new shopping mode, the fashionable and exquisite advertising screen is also an important reason to attract the author.

A picture which is full of impact of the tide is originally taken in the famous scenic spots in New York, USA. It has more "NYC" on the picture, and the location of the shooting is marked. Such as Brooklyn Bridge, Columbia University, Fifth Avenue, etc., the author is again surprised at the big hand written by A21 abroad. Her posture and picture are much better than those of Coach and DKNY.

In addition to international fan shooting, the subway advertising has also been exposed to massive exposure. It is reported that the A21's coverage covers the largest line of Guangzhou metro traffic and the key subway lines in Hangzhou and Beijing, which reflect the brand strength of A21, which makes the author even more expect A21 to appear in the double 11.

Double 11 as the most Carnival festival of the electricity supplier industry, I believe there will be more in the near future.

The brand will bring more wonderful promotional activities to the consumers. The author will continue to pay attention to and follow up the reports.