Suning Speeds Up The Field Of Clothing Distribution: Cooperation With Seven Wolves To Promote General Merchandise By Men'S Clothing

Following the development of fashion strategy and announcement of the field of clothing by several integrated e-commerce platforms, Li Bin, executive vice president of Suning cloud business group, said that it will accelerate its involvement in the clothing industry and promote the opening and investment of the platform.

Li Bin introduced that Suning will take men's clothing as the breakthrough point and adopt the single product breakthrough strategy, the Nuggets clothing market.

Suning chose to cooperate with the traditional brand seven wolves and launched the "Wolf Totem" brand of the ultimate shirt, through pre purchase, starting, online customization and other modes of sales.

Wang Yong, the general manager of the seven wolves, said that this shirt used the Egyptian long staple cotton best GIZA45, invited the Royal Royal brand THOMAS MASON to make the fabric, 140 yarn technology; Hongkong manual sanction craft to ensure the tailoring, sewing, ironing, manual production steps increased the shirt's fit and comfort.

In addition, the design of the shirt version is made by Italy famous Franco De Zuani, which is a three-dimensional patching and cutting technology. The patented technology of platinum collar is designed by Zuani. The Australian deep-sea white butterfly shell is artificially polished as a shirt button, the British 150 year high scholar sewing thread and the German 200 year steed cloth lining.

Why is wolf wolf's Internet brand "Wolf Totem" chosen?

Channel as the starting point, Wang Yong explained that cooperation with Suning is intended to use its dual advantage to display the core stores of Suning and enrich the way of brand promotion; suning.com will also be the main product.

。

Li Bin said yes.

This is the first large-scale promotion of department stores.

"Suning's big data, O2O channels and marketing resources will become one of the most important platforms for the development of seven wolves clothing and will be open to other brand businesses in the future."

Related links:

First, the core competitiveness of the shopping center is the consumer oriented experience planning and the O2O strategy based on social interaction.

Two, before, the main stores of shopping centers are department stores and supermarkets. Nowadays, the main shops of many shopping centers are fast fashion, and the main shops of the future shopping centers will become socialized consumption.

Three, China's shopping center began to take the "non big box" scenario business.

The future shopping center is bound to become a variety of cross-border creative sources.

Four. Driven by the joint efforts of technology and brand enterprises, I believe that one day: when you enter a shopping mall with a mobile phone, chatting with your friends and playing with your mobile phone, you can finish the experience and order.

No one can deny that Chinese business is undergoing a progressive revolution.

Diversification and personalized demand, electricity supplier squeeze, peer competition, new technology and new media fueled the late operation of the shopping center is more complex, and forced early design, positioning, investment and so on, more in line with the expectations of the market and consumers.

We can expect that the future shopping centers will be more colorful and even beyond people's conventional imagination.