Clothing Management Skills: Finding A Piece Of Geomantic Omen

The management of clothing enterprises is a science as well as an art.

It is also a rule in the commercial war that the so-called "working people to make people, the laborers to the people".

In terms of business operation, there are the latest editions of teaching materials, but there will never be any way of doing business.

On the basis of rigorous interest oriented thinking, entrepreneurs must learn how to act according to circumstances.

From the operational skills of domestic and foreign clothing enterprises introduced in this chapter, we can see that business is business strategy and business is playing trump card.

When soldiers fight, they must seize favorable terrain. Businessmen also require a geomantic omen.

Urban business district can be divided into five types. Each block has its own characteristics. You need to regard which area as a treasure, depending on the variety, scale, grade and consumer of your own business.

In military operations, we should pay attention to "heaven, time, place, and people" and so on.

In the commercial war, "sky time" represents market opportunity; "harmony" is the harmony and harmony of people; and "land" is a good place to develop business.

Just to choose a business location, business has almost succeeded 30%.

But for the clothing stores with their own characteristics, it is not just the choice of the most expensive business district, the most expensive one.

The owners are going to set up clothing stores, tailoring shops for clothes, fashion shops for clothes, large, small, working-class, specially designed for the rural market, those who specializes in infant and young women's clothing, and those who make professional clothes.

Whether it is a clothing factory site or a fashion store address, or a company or school business address, all need to be seriously considered.

There are many examples in the business circle, which is a flourishing store, which is moved to another position because of the expansion of business, and the result is to sit in the open door because of the lack of suitable customers.

In each city, it can be divided into five typical regional types, namely, Central Business District, sub prosperous business district, community business district, residential area, remote streets and suburbs.

Each region has its own commercial value. The key is to choose a location suitable for the development and operation of its own business.

(1) the central business district is also known as the downtown area, mostly located in the central area of the city. It is a high density area of commercial activities, so the rent price is the highest.

The leading force in the area is large self selection shopping malls and department stores.

Because of the large volume of traffic, there may be a "sea of faces" on weekends or holidays.

Therefore, if there is enough capital to rent a pavement in the central business district, it is also worth considering.

You can open a high-end fashion shop, or a high-quality tailoring shop, or plan a "store store" in a large clothing store.

(2) the second bustling business district is the "Fengshui Baodian". The second bustling business district is located at the periphery of the central business district. Although the traffic volume is not as large as the central business district, the traffic is more convenient.

Most of the flourishing areas are from the residential areas to the middle areas of the busy areas, so it is suitable for setting up a medium-sized and elegant clothing store.

In business, we should do some publicity as far as possible, pass the information to thousands of households, and set up our own specific customer groups, so that we can compare with the operators in the prosperous area.

In addition, in some large business centers or administrative areas, it is also possible to open a small boutique with clear customer targets.

(3) the gregarious business district can also grow on its own. In many cities, there are some word lined commercial districts. Although they are not as prosperous as the central area, they can make their own climate in one area of fashion.

For example, Zhengzhou health road is the world of high level white-collar clothes, and luster street is aimed at urban alternative and young people.

In a gregarious business district, it is up to the financial capacity of a boutique to expand, but the most important thing is to sell products to counterpart.

(4) residential quarters

There is a large number of residential quarters in the modern urban planning and construction, and a residential area is like a tiny small city.

However, a clever boss can always find out its characteristics.

For example, there are more relocated households in old districts, some more government officials in some districts, and some banks, media and teachers' settlements.

So every cell

And cultural tastes are different. When setting up a clothing store, we should consider the type and type of the product.

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The general residential district is not suitable for the professional clothes of the senior white collar, the famous brand suits and so on.

Home clothes, casual wear and sportswear may be a better choice, which is certainly related to the business environment and the mood of people visiting shops.

Similar to residential areas, there are still some large factories and mines family area, the location of their consumption targets is easier to grasp.

(5) the remote streets and outskirts of the city are operated by customers in some remote streets of the city. Shops are sparse and pedestrians are scarce, but the rent is also cheaper. It is a good place to set up outgoing service clothing companies.

Although the clothing company is remote, it makes full use of its business to extend its reach to all sides, making up for the remote streets.

Because the rent is cheaper and the factory land can be larger, the strength and image of the enterprise are also shown.

The company can even rent a high-rise office building instead of a facade.

Some small courtyards in remote streets are the best locations for clothing schools. Students come from all over the country, and through advertisements, quiet places are more conducive to studying.

Small garment factories sometimes rent on the first floor of their families' houses, and business and life are integrated into one.

The outskirts of the city are suitable for medium-sized garment processing plants. The production scale of 100 people is also very large. The boss uses traffic information tools to communicate with the city center for "front store" or wholesale market, and cheap land and rent can save a lot of money.

In short, clothing stores are suitable for setting up shop in prosperous blocks with high profit margins, brand management and corporate image.

It is necessary for garment factories, garment companies and other clothing factories and garment companies that are relatively large and do not require direct contact with consumers.

2 the magic method of displaying clothing products is to open up the fashion shop and entertain the Sixteen Party.

Good display is the first thing that can attract customers and interest in buying potential motives.

The success of the display of merchandise is also close to success.

Commodity display should be convenient for customers, and often change form. It gives people the impression that the store has launched a new season's seasonal fashion.