The Popularity Of Light Luxury Goods In The Declining Of Luxury Goods Industry

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< p > recently, the first half year performance report of the major global a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods group < /a > has shown that operating income and net profit have gone down year by year. This year, the luxury industry has not yet reversed its declining trend. Recently, the first half year performance report released by the major luxury goods groups in the world shows that business income and net profit have gone down year by year. This year, the luxury industry still has not reversed the declining trend. Low growth and negative growth need to be solved urgently. In contrast, it is the sales highlight of Michael Kors, Kate Spade and other light luxury brands. < /p >
< p > it is understood that in recent years, more and more consumers prefer independent and small luxury brands, and the luxury goods with reasonable prices and more design sense are gradually separating the luxury goods market. According to the statistics released by the Hongkong statistical department, Hongkong's retail sales in June dropped by 6.9% compared with the same period last year, and the total retail sales value in the first half of the year also fell 1.3%. As a major area of luxury consumption in the world, Hongkong's contribution to the sale of jewellery, watches and clocks and precious gifts has declined due to the fact that visitors in Hongkong have contributed to the unstable sales. Statistics also show that Chinese spending on luxury goods fell by 15% last year. < /p >
< p > the luxury shopping mall in Guangzhou, such as Libai square and Tai Koo Hui, has also been affected. The brand has been adjusted. However, the sea seal and another city, which is mainly made up of luxury discount stores, is "prosperous in both markets". Perhaps because of the setback of the sale of luxury goods, it brings Oteri J an opportunity to seize the market. It is understood that the Bally discount store in Panyu, another city in the sea seal, opened on the same day, buying 2 items from 70 percent off to 30 percent off, plus a discount of 20 percent off, and about 300000 yuan on the first day of operation. In addition, this year 5 months, Hai Yin and another city 2nd Anniversary celebrate 5 days sales volume has more than 20 million yuan. According to the relevant person in charge of Hai Ying, another city, the annual average retail sales of Hai Yin and another city have maintained double-digit growth. Orter or become a new direction of luxury brand growth. < /p >
< p > Zhou Ting, director of the Institute of wealth and quality research, said that the main reasons for poor performance of luxury goods include the cost pressures, policy factors and upgrading stage of self adjustment of a href= "//www.sjfzxm.com/news/index_f.asp" > brand > /a > upgrading. The growth rate of luxury goods industry is only a gradual slowdown. The global luxury capacity continues to expand, and the overall growth rate is on the rise. It is suggested that if the domestic luxury market is to get out of the doldrums, the brand can take the initiative to face young people and low-end groups, and adopt a strategy of active fashion and popularization. < /p >