Facing Difficulties And Difficulties In Going Out Of China'S Textile Machinery

< p > with the gradual improvement of the recognition degree of Asian textile enterprises to China's textile machinery products, the export of domestic textile machinery has entered the fast lane.

It is understood that many domestic textile machinery enterprises export share has accounted for about 20% of the total sales volume of enterprises, and the export volume of some enterprises even reached 60% of the total sales volume.

Generally speaking, the domestic spinning machines are mainly exported to Indonesia, Pakistan, India, Bangladesh and Vietnam.

Although the export of domestic textile machinery can bring many benefits to the textile machinery enterprises, the domestic textile machinery is still facing some bottlenecks and difficulties.

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< p > many domestic enterprises began to expand the pace of foreign markets a few years ago.

Yang Chongming, chairman of Chongqing Jinmao Textile Equipment Co., Ltd., said that at present, the company's export accounts for about 25% of the total sales of the company. The main reason for its success is that the product quality is relatively stable, and the gap with foreign products is gradually shrinking.

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Shen Fangyong, general manager of Tianmen Textile Machinery Co., Ltd., P, believes that the company's products are stable in performance and highly automated, and there will be a certain discount for export orders.

Compared with domestic sales, the biggest advantage of textile machinery exports to the company is that it can enhance the visibility of enterprises.

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< p > < strong > < a > href= < //www.sjfzxm.com/news/index_c.asp > < < /a > > no longer expanding customers.

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > exchange rate > /a > fluctuation. Familiarity of foreign market is not enough < /strong > /p >

At present, the difficulties and bottlenecks encountered in the export of domestic textile machinery are mainly manifested in language barrier and unfamiliarity with foreign markets. The space is far away and the communication is rather troublesome. The continued appreciation of the RMB against the US dollar and the depreciation of the local currencies to the US dollar in the importing countries lead to the increase in import cost, the drop in demand and the pressure of low price competition among the domestic counterparts in the importing country, and so on. P

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P, director of Jiangsu SEG Textile Machinery Co., Ltd., told reporters that in order to consolidate and expand foreign markets, the company increased investment in advertising, technology and services in India, Pakistan, Indonesia and Bangladesh, and accelerated the training of talents in international trade.

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Ma Chi, general manager of Shanghai Hao Chang mechanical and Electrical Equipment Co., Ltd., P, said that the main difficulties and bottlenecks encountered in the company's export process are the longer time needed to expand customer groups.

As the enterprises in these countries imported large quantities of textile machinery from China in the early years, parts of the equipment are being replaced.

In order to seize the opportunity to further expand and consolidate overseas market share, the company began to develop products for Indonesia customers' needs.

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< p > < strong > enhance communication and understand the personalized needs of customers < /strong > < /p >

< p > < strong > marketing pformation invites foreign personnel to do sales < /strong > /p >

< p > with the increasing cost of China's spinning machinery enterprises, the international well-known textile machinery enterprises continue to lower the threshold of users, and the characteristics of textile enterprises at home and abroad are different. The domestic spinning machinery enterprises should also focus on the personalized needs of exporting countries.

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< p > in order to solve the problems of language barrier, distance and communication difficulties, many textile machinery enterprises not only increase training efforts of foreign trade personnel, but also increase investment in establishing offices abroad. Some enterprises even directly invite foreign personnel to conduct agency sales of their products, making it easier for local customers to contact and communicate.

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At the same time, in order to consolidate and expand the overseas market, many textile machinery enterprises will actively participate in the foreign textile machinery exhibition as the main task of the company at this stage. P

They believe that through exhibitions, we can strengthen communication with customers, understand the personalized needs of customers, absorb marketing agents with certain strength and resources, and create conditions for the company to further expand its foreign markets.

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