In The First Quarter Of 2014, Sales Of Children's Clothing In The Whole Country Amounted To 40 Billion Yuan.

Children's wear has occupied a large share in children's consumption. Business Daily reporters learned that the first quarter of this year, the National Children's wear market sales amounted to 40 billion yuan, the annual breakthrough is expected to exceed 170 billion. Especially after 80, 90 young parents pay attention to brand characteristics, will be fashionable children. clothing Industry creates more opportunities. Accordingly, Shanghai fashion children 22-24 July this year Clothes & Accessories Cool Kids Fashion will visit the New International Expo Center for the first time, and many global fashion children's brands will jointly nugget "baby economy".

At present, the population of 0-16 years old children in China is over 300 million. With the implementation of the second child policy after the 1980s and 1990s, the further increase in the number of children in the future will lay the foundation for the rapid development of children's clothing market.

According to the statistics of China industry insight network, the size of children's clothing market in China was 140 billion yuan in 2013. Sales in the first quarter of this year reached 40 billion yuan, and it is expected to exceed 170 billion yuan in 2014.

According to the "2012-2015 years children's wear industry report" released by the National Bureau of statistics, the annual output growth rate of children's clothing industry can reach 25%-30%, far higher than that of the adult clothing industry. Moreover, the younger generation's parents pay more attention to the brand and the price sensitivity is slightly lower. This change is expected to bring opportunities to the fashion children's clothing industry.

Facing the considerable market prospect, clothing brands at home and abroad have accelerated the layout of fashion children's clothing industry. Among them, as early as 2006, ZARA children's wear products began to enter the Chinese market. After that, brands such as H&M, GAP, UNIQLO and so on rushed to the beach. In April this year, luxury brand Dior also launched its children's clothing brand Baby Dior into Hang Lung Plaza. At the same time, domestic brands including Semir, Jiangnan Buyi, red dragonfly, Taiping bird, and 361 have gradually infiltrated into this field, and have already tasted the sweetness. Taking Semir as an example, the 2013 financial report shows that children's clothing has become the driving force for Semir to drive the growth of income. The proportion of income has increased from 1/4 to 1/3, and the retail sales of children's clothing have nearly 20% growth.

More and more clear industry opportunities have spawned the first fashion exhibition of fashion children in Shanghai this July. The commercial newspaper reporter learned from the organizers of Bo Wen company that the exhibition is dominated by overseas brands. Fashion children's clothing and accessories brands from the United States, Britain, France, Australia, Sweden, Belgium, Denmark, Holland, Singapore, Korea and China, Hong Kong and Taiwan will be concentrated on the exhibition. In addition, in order to support the development of Chinese original fashion children's brand, the exhibition will also introduce "fashion design show" and "children's wear design competition" for the local new generation. Designer Provide a platform for presentation.