Adidas'S Net Profit Fell 34% In The First Quarter Of This Year.

< p > Germany Adidas announced that the net profit of the first quarter of 2014 dropped by 34% to 204 million euros in the first quarter of 2014, under the influence of < a href= "//www.sjfzxm.com/news/index_c.asp" > /a > changes and the poor performance of Adidas Golf high ball customized shoes.

German companies pointed out that on the basis of monetary neutrality (Currency-neutral), wholesale income rose by 1% in the first half of 2014.

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< p > on the basis of monetary neutrality, because of < a href= "//www.sjfzxm.com/news/index_c.asp" > Adidas < /a > Golf < a href= "//www.sjfzxm.com/news/index_c.asp" > custom shoes < /a > strategic change, the decline is 27%.

Adidas said sales rose in all regions except North America, and sales fell 20% in the US due to poor performance.

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< p > Western Europe is stable, Germany and Poland have two digit growth, offset Italy's big interest and Britain's weak performance.

European emerging market revenue grew 28%, China's market grew by 5%, while other Asian markets remained unchanged.

The growth in India and Korea has offset the decline in Japan and Australia.

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At the same time, sales in Latin America increased by 19%, and sales in almost all markets increased by two digits, especially in Argentina, Brazil, Mexico and Columbia.

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< p > Herbert Hainer, executive director of Adidas group, said the company had anticipated its challenges for 2014.

Especially in emerging markets, our own retail business was disguised by Adidas Golf's customized shoe strategy change and the negative impact of currency.

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< p > related links: < /p >

< p > Austria's famous women's underwear, tights and stockings factory Wolford company's recent poor operation, although the fiscal year (from May 2013 to the end of April 2014) has just ended, official earnings will be announced in July, but the new general manager Axel Dreher has announced in advance that in order to streamline the organization and reduce the deficit, 20 of the 120 branches of the world's current branches will be reviewed, hoping to achieve the goal of turning losses into profits in the coming year.

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< p > industry estimates, Wolford's loss this year is about 5 million euros.

Wolford has announced in December 2013 that it will focus on the main products, such as stockings, advanced lingerie and so on, while swimsuits, women's tops and so on will no longer be included in the product line.

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In addition to P, Wolford announced that the existing artificial production line will be moved from Bregenz city in Austria to Slovenian in neighboring countries. 90 of the vacancies will be pferred to Slovenian this year.

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< p >, however, the company will remain in the headquarters of Bregenz, and maintain the main business of knitting, dyeing and finishing.

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