Why Are Men's Shops Not Doing Well?

We have made the following analysis of the reasons for the development of men's wear chain stores in the market.

Reason 1: Men's clothing Chain store The brand consciousness is weak, and the innovation ability is not strong. Although mainstream fashion men's clothing enterprises have begun to attach importance to brand building, and gradually increase the intensity of product design and development, but overall, the brand awareness and promotion ability of Chinese clothing enterprises are not strong enough, product design and innovation ability are not high enough, R & D investment is relatively insufficient, industry imitation is relatively common, and a few enterprises even embezzle famous brands, which seriously restrict the development of China's garment industry.

Reason two: Men's wear Export chain transfer For the domestic market Intensified competition in the domestic market. On the one hand, due to the impact of the international financial crisis, China's clothing exports have dropped sharply, making clothing exports face greater pressure. On the other hand, in recent years Vietnam, Thailand, Malaysia, India and other neighboring countries have developed rapidly, and export has increased rapidly. The share of garment export in Mexico and Canada is also gradually expanding, and the competition in the international market is becoming increasingly fierce.

Many export oriented enterprises began to seek the development of the domestic market, and some enterprises began to turn from exports to domestic sales, which will further intensify the competition in the domestic market.

Reason three: Men's clothing chain store's information management system is relatively backward. China's current men's clothing industry is characterized by outsourcing, business models with franchisees and agents, in this mode, enterprises want to get the consumer preferences and habits of terminal consumers in a timely manner, and timely launch new products to the market to seize the opportunity. Information management system plays a very important role in it.

The above three aspects are introduced by the Xiaobian about the detailed description of the reasons for the development of the men's wear chain stores. After reading the above contents, we must have done a lot in mind. Therefore, for the men's chain store entrepreneurs, they can create wealth in the industry if they avoid the above contents while operating.