How To Deal With Customer Complaints In Clothing Brand Franchise Stores

< p > sometimes the process of complaint solving is also a process of "wits".

Not only to master the solution, but also to grasp the details of the process: < /p >

< p > < strong > no complaint should be carried out in the marketing place < < a href= > //www.sjfzxm.com/news/index_c.asp > franchise > /a > < /strong > /p >

< p > a lot of customers will have very strong emotional expression when making complaints. If the place where the complaint is settled is placed in the store, it will affect more customers.

Therefore, it is necessary to lead the complainants to the quiet places in the store (such as the rest room for employees). In the smaller franchised stores, they can choose the quiet corner behind the cashier, and try not to affect the customers who are shopping.

In order to avoid direct conflict with customers, if customers are more emotional and serious, it is recommended to communicate with other places near the store.

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< p > < strong > there should be a special complaint solving party to complain customers' < a href= > //www.sjfzxm.com/news/index_c.asp > reception < /a >; < /strong > /p >

< p > it is the best choice for a fixed store to handle customer complaints.

Just imagine, an emotional complainer repeatedly told a series of people, such as shop assistants, shopkeepers, bosses, and so on, and the result could only be more and more.

Therefore, in each group of duty business groups, we choose a person who is good at communication and has detailed knowledge of products and services as a special complaint solving person. It not only shares the pressure of other salesmen, but also makes the complainants' complaints professionally and promptly resolved.

This person can be selected by the salesperson or by the duty shop manager.

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< p > < strong > store characteristics are a href= "//www.sjfzxm.com/news/index_c.asp" > small gift < /a > as a customer's gift; < /strong > /p >

After finishing customer complaints at the scene, P can offer one or two small gifts to customers in order to ease the mood of the customers and to enhance the customers' interest in the brand.

Although gifts are not necessarily valuable, this humanized concern and consideration shows the concern of the brand to the customers and the respect of the brand to the customers.

Therefore, you can store some special little gifts in the store (which can be the rest of the sales promotion).

Or leaving a customer's contact address and sending an emotional card to the customer at the right time (or a greeting card on festival day) can also be regarded as one of the brand's special services to customers.

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< p > < strong > timely collect and edit the complaint cases so as to form experience sharing; < /strong > < /p >

< p > customer complaints are part of the operation of franchised stores.

Within the whole brand marketing channel system, many franchised stores will encounter different customer complaints.

As a mature clothing brand enterprise, we should be able to learn from experience and lessons, and give these valuable experiences to various franchised stores to form experience sharing.

Therefore, timely collection and compilation of complaint cases can carry out and enrich these experiences. For an enterprise, it is the best way to improve service quality and enhance brand image.

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