Home Textile Business Downturn Bottom Open Mode Innovation

< p > we believe that the O2O mode that can realize interoperability and more efficient online and offline will become the main direction of the development of garment enterprises in the future, and will also reconstruct the market's expectation of the growth of apparel brand retail enterprises.

At the present time, the inventory of enterprises is coming to an end. In 2014, the data of spring and summer ordering will improve, indicating that market confidence has been restored. Next year, the steady growth of household income will help the retail terminal to pick up.

Part of the first to go out of the bottom of the operation and online and offline integration strategy clear investment value of the company began to appear.

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< p > < strong > overall downline, online hot, partial business performance narrowed < /strong > /p >

< p > 2013, China's clothing retail market continued to slow down for the first two years. The decline of residents' purchasing power is the main factor restricting clothing consumption. The slow growth of clothing prices also failed to promote effective sales promotion, and physical channels continued to languish. < a href= "http:// www.sjfzxm.com/news/list.aspx Classid=101112107102" > online sales < /a > still hot.

The overall performance of garment enterprises has continued to decline, but some companies have narrowed their performance.

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< p > < strong > the traditional mode is exhausted and the new mode is introduced to improve the expectation < /strong > < /p >.

Under the environment of low industry boom and the rise of online shopping, the disadvantages of the traditional "join + order meeting" mode are exposed. The fear of the market not only comes from the erosion of short-term online brands by relying on the price advantage, but also the impact of the long-term traditional mode on the Internet with more efficient P mode.

2013 in the second half of the year, the upgrading of the apparel textile industry valuation level partly reflects the good expectations of the market for the introduction of O2O mode to clothing enterprises.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/list.aspx > Classid=101112107108 > O2O < /a > achieving the win-win situation of consumers and enterprises.

< p > O2O mode combines traditional physical store sales with ordinary online shopping to form a two-way pmission of value between consumers, online stores and offline stores. The three party is a two-way store.

O2O can make up for the deficiency of online shopping experience and improve shopping satisfaction.

At the same time, it can effectively enhance the efficiency of enterprise operation and avoid the embarrassment of entity shop becoming the "fitting room" of online shopping.

Balancing business interests and upgrading information systems and optimizing supply chain is an urgent problem for enterprises.

We believe that the "three high" companies with high direct investment channels and high information level and high level of supply chain management have more advantages in promoting the O2O process and are expected to take the lead.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/list.aspx > Classid=101112107101 > de stocking < /a > to the end of market confidence change > /strong > /p >

< p > we believe that the steady growth of residents' income in 2014 will help restore consumer confidence.

At the same time, some enterprises have basically finished the inventory process, and the data of the spring and summer order meeting in 2014 have improved.

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< p > < strong > > the two main layout of "improvement of operation surface + positive pformation" < /strong > < /p >

< p > we estimate that the probability of the 2014 industry's overall opportunities is not large, but some companies take the lead out of the bottom of operation and integrate online and offline strategies.

Give industry "overweight" rating.

It is recommended to focus on the layout of the two investment clues: 1, go smoothly to inventory and improve the quality of operation, and is expected to achieve a "performance reversal" in 2014.

2, actively improve the business model, with online and offline business synergy development advantages, and then by changing market expectations to achieve the valuation of the company.

Recommended American dress, Luo Lai home textile and fuanna.

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< p > "at present, sales of home textile gifts have accounted for 20%-30% of the sales volume of gift companies."

According to a survey report of the National Federation of industry and Commerce gifts society in 2010, the total sales volume of the gift market has reached 890 billion by the end of 2009, of which 28% of textiles are sold.

Experts predict that in the next 10 years, the annual growth rate of home textile consumption market will not be less than 20%.

It can be predicted that the trend of home textile gifts online sales and traditional sales will become more obvious.

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