What Brand Gives Consumers An Impulse To Pay?

When can China's luxury brands have such charm and make the world? Consumer In fact, many people know that China is the place where the world's luxury brands are produced. Why do Chinese people want to buy your products? No matter they are superior in quality and fine in technology, these are actually controllable. In many overseas luxury advertisements, we often see the demand of "artificial sewing", but this strategy must be labeled as "expert craftsman in the country of origin" in China. Because labor is not worth money in China, people do not think that a leather product is more valuable because it is made by Chinese workers.

On the contrary, manual production is a cost reducing behavior in China. China is the place where Apple phones are produced, and more than 300 thousand of the workers in an apple processing plant. China's human sea strategy has greatly reduced the cost of Apple mobile phones. For luxury goods, "people" are always the most valuable, so you can see that almost all luxury brand names are the names of the founders. This is respect for people, because human beings are priceless, and human brand names are an important means of distinguishing brand spirits. A person's ideas, opinions and behaviors are the brand names. characteristic Therefore, most of the international luxury brands have the founders' original genes.

The best luxury goods workers in China are far less than the wages of those workers in Europe and the United States. The luxury goods manufactured by these workers are sold all over the world, but sadly, if Chinese consumers know that the luxury goods producing area is China, even the same brand, the sales volume will be affected, as if they are "worthless". So many time ago, many luxury brands were exposed by the media. They put the parts made by Chinese workers first in the open sea and then returned to China to assemble them, so that the components of luxury goods became "imported" goods. Because most of the buying groups are Chinese, while Chinese do not recognize the "manufacturing" of their own workers, which seems to be "cheap, Shanzhai". Made in China A big irony of products.

Why are these international luxury brands so attractive? Brands that make consumers crazily have strong system competitiveness. The competitiveness of the system is not only a single capability, but also their design, history, culture, storefront, vision, spirit, service, experience and so on. The integration of these visible elements and invisible elements has become a powerful competitive wall through hundreds of years of accumulation, and these competitive forces are the bricks of the city wall, which are accumulating over time. Many Chinese brands have only seen the surface of the city walls, but have not seen the arduous process of building bricks. Many domestic brands are only learning the form of luxury brands, which is far from enough.

Apple Mobile has never been a company selling mobile phones. It is a system wide technology company. Ituns system and APPstore have formed an independent system from hardware to software. Unlike Microsoft and INTEL, which only sell software or hardware, Jobs's greatness is that Apple has formed an independent kingdom from its own system of computers, mobile phones and music players, and this kingdom is not compatible with others. Jobs's maverick led him to miss the opportunity and win the ultimate glory. It is a system with a market value of 100 billion dollars, and no company can imitate it.

The centenary companies have their own brand genes, which have grown from one gene to a powerful one. System competitiveness 。 The current "business model" in China is essentially the excavation and satisfaction of the blank market, and only those who want to change the industry can have the modern brand gene. We may think that LV is just a bag of flowers, but this brand of 150 years is a witness of many times. It has made bags for many royal aristocrats. It is an outstanding work made by the world by hand sewing. It is the spiritual materialization of the founder, and also a classic symbol of the times.

These top brands of the world have developed independent brand spirit, vision and culture after 100 years of development. Their products, services and experiences have a stable form. These cumulative brand feelings are numerous. details The experience of composition makes people feel "perfect, but can not specifically describe where good." Many domestic brands can imitate very much in the form of design, decoration and service, but they lack the feeling, the sense of historical precipitation, the cultural sense of the top brands, and the impulse to let you enter the store.