ICICLE Is About To Launch Paris Design Product Line To Beijing Market.

< p > < strong > Design: Romantic industry also needs professional spirit < /strong > /p >
< p > "Chinese clothing brand has a world-famous dream since 19 years ago. From dream to market recognition, we need professional input, professional design and professional brand. Wang Jun, Secretary General of China Fashion Forum, said. < /p >
< p > and some enterprises have different project cooperation with foreign designers. Not long ago, the famous Chinese high-end women's clothing brand ICICLE has established its own R & D design center in Paris, employing more than 20 teams from overseas design to feed the domestic market and design and make clothes for Chinese consumers. < /p >
< p > "even if this design seems to be a romantic link, it also needs to be built on the basis of huge data analysis and strict prediction of fashion. We hope to do it professionally rather than simply draw inspiration. " Ye Shouzeng, CEO of a href= "//www.sjfzxm.com/news/index_c.asp" > ICICLE < /a >, said that simply collaborated with foreign designers can only bring brand short development. The establishment of an international design team, the advanced concept and the domestic market will continue to collide, integrate, steady and steady, and produce clothing that has both an international perspective and Chinese characteristics is the way for enterprises to develop for a long time. < /p >
The two words of "P" and "professional" make ICICLE's grain taste sweet. The Paris product line has only been launched in Shanghai for only one month, and the company has gone through more than two times. < /p >
< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > marketing < /a >: exquisite service plus intimate communication < /strong > /p >
< p > good products may not bring good market. Industry experts believe that without affecting the brand positioning, Chinese garment enterprises can try to transform their channels, including building interactive platforms and innovative service models. < /p >
< p > at present, many domestic garment enterprises have realized the importance of marketing. "For example, when customers go to the store for a few seconds to greet them, they will not cause the oppression brought by excessive enthusiasm; introduce the mysterious customer company mode in the UK, invite mysterious customers to shop and record the whole process of shopping guide and so on." Tao Xiaoma, President of ICICLE, said that it could even provide customers with an overall dress solution to enhance consumer loyalty to the brand. < /p >
< p > "when consumers are no longer consumed at the time and place specified by the merchants, businesses will have to change their minds and provide customers with convenient door-to-door service or online ordering." Zhang Rongming, vice president of China clothing association, said that clothing enterprises should create new demands through customized services and fine management, and get new profits, and tap more demands. < /p >
< p > strong > brand: more importantly, < a href= > //www.sjfzxm.com/news/index_c.asp > top design < /a > < /strong > /p >
< p > there are many excellent designers in China, and there are enough consumer markets to carry them. In China's clothing industry, there is an average brand concern every 15 minutes. However, this concern has not become a lasting purchasing power. In China's high-end clothing market, international brands still occupy about 2/3 status. What is missing in Chinese clothing? < /p >
< p > "is the idea." Zhang Rongming, vice president of China Fashion Association, said fashion has always been a transmission way from top to bottom. If the enterprise just keeps pace with the trend in the product design process, it will keep catching up with other brands. Having advanced brand concept is the foundation of fashion. < /p >
< p > "the new way of thinking will awaken a broader market." Isabelle, a ICICLE brand consultant from Paris, told reporters that for example, the concept of environmental protection and conservation is very popular in the European apparel market. And this corresponds to the use of natural or more easily degradable fabrics, simple but classic design and so on. < /p >
< p > Isabelle says lack of resources arouses more people's attention to environmental protection. Fashion industry should set an example, publicize environmental protection and practice environmental protection. In Europe, people begin to pursue comfortable, durable, natural and environment-friendly clothes instead of so-called fast fashion. They wear out one or two times and cause huge waste. < /p >
< p > "idea is a top-level design for brand." Wang Jun said that enterprises should not only think about how clothes should be done, but also expand their perspectives to the future life, make fashion with healthy life concept, and provide consumers with a brand-new way of life. < /p >