The New Development Stage Of The Organizational Structure And Information Management Of The Clothing Industry

On clothing In the industry, from the perspective of the industrial chain, the industrial chain is particularly long, the capital chain is also very long, and its value chain is also very much. A number of chains run through, in fact, it is informatization. In our modern society, it is one of the development directions of our clothing industry in the future to connect such a series of industrial chain elements or branch chains together through informatization and turn them into an industrial network or value network through integrated innovation.

In the new development stage of the clothing industry, significant changes have taken place in both the trend of industrial transformation and upgrading and the production and market factors.

Under such a background, for enterprises in the clothing industry, a new question is raised: how to make use of their respective advantages, integrate the upstream and downstream industries, occupy the highland of the industry, and transform from a large clothing country to a powerful clothing country?

Informatization changes industry development

From the perspective of industry development law, consumer orientation is an inevitable trend. How to meet and create consumers' desire for consumption and interact with all sectors of the industry? Informatization is a very effective tool. Through informatization and industrial chain integration innovation, it is very important for enterprises to truly achieve rapid response and rapid rise.

Jiang Qiping, chief editor of Internet Weekly, Informatization Research Center, Chinese Academy of Social Sciences, said: "What is the overall trend of informatization construction? I think it is no longer technology, but the combination of technology and commerce. That is to say, how to create a technology that makes the cost of complexity and occupation of value highland lower. To make the industrial cluster in commerce, the value network status can reduce the cost of the entire industrial chain and obtain high added value."

Jiang Qiping also said that as the Internet economy moves forward, the whole trend and trend is that "industry chain+value chain" forms a value network and becomes a parallel structure. There are value chains in all links of the industrial chain, such as upstream, middle and downstream. For the current conventional way of further outsourcing, as well as the network value chain and industrial chain, they will face challenges in the 2.0 era.

Jiang Qiping also believes that: "Now the target model has changed. We should change from a standard of becoming bigger and stronger to a standard of doing things. Doing things is to reduce the cost of complexity. The more complex, the more economic. In general, the cost of complexity and difference is increasing. With information technology, fixed assets can be copied, and then it can be reduced. The more complex, the more diversified, and the more complex, the more fashionable. In this regard The typical mode is Apple mode. "

He also said that garment enterprises, mainly small and medium-sized enterprises, need to overcome the big enterprise disease of small enterprises. It should be understood that enterprises will also change as user needs change, and the more complex the cost is, the lower the cost will be, so that enterprises in the entire industrial chain can imitate biochemistry collectively, which is the overall goal and direction of China's clothing industry. He believes that informatization is closely related to integrated innovation of target enterprises.

Zhang Yongze, associate professor of School of Economics and Management of Beijing University of Posts and Telecommunications, said when talking about the management system: "The original meaning of the management system is that it should include ideas, methods, strategies, support technology platforms, and support information platforms to form a collection and form a management system. Rapid decision execution, rapid response, and rapid response are interesting topics for the clothing industry."

He said that there are many clothing rapid response management systems, which can be summarized as follows: rapid development capability, agile manufacturing capability, high-quality supply chain management capability, and efficient and fast sales capability. These four aspects are interdependent. It should be established by market planning designer The management system guided by the board master, fabric purchasing manager and sales manager.

He talked about development strategy.

The strategy adopted by ZARA and H&M is worthy of learning by Chinese garment enterprises.

ZARA adopts a follow-up strategy. For Spain, which is not a top culture country in Europe, an appropriate strategy is follow-up. It is characterized by following up with a high level, copying well and quickly, and copying its own characteristics will form an international brand.

When it comes to efficient and fast sales, ZARA has a PDA for every store manager at the terminal. The collected data can be quickly transferred to the headquarters, and then the replenishment and order chasing can be carried out quickly. This depends on market perception, information sharing, and the cooperation of the entire industry chain. Of course, this cooperation must be based on economic profit sharing. This also requires flattening management companies, reducing management levels, and establishing network layer intelligent architecture. Taking Internet companies as an example, their designer centric business system enables each designer to directly face customer needs, better perceive customers, perceive the market, and then make rapid responses, which is a kind of organizational leadership. Of course, a lot of basic work and necessary construction also need to be done on the information level. Informatization is very good, but it is absolutely just a tool, not an all inclusive solution.

He also said: "For the module of clothing quick response, it should be composed of the following modules: one is the development of design management system; the other is the manufacturing supply chain system; and the distribution management system. It is too early to talk about ERP and VRP in clothing enterprises, so we should make basic efforts around these modules.

Of course, all these should be based on data sharing. "

Organizational structure and information management

Han Yongsheng, Executive Director of the Software Research Institute of the Chinese Academy of Sciences, Executive Director of the International Supply Chain Council in China and Director of the Technical Committee, said, "For today's enterprises, sales are declining, profits are declining, and inventories are growing. We should not treat the problem with headache or foot pain, but solve the problem with the delusion of an 'antibiotic'. What is the root cause of the problem? We go to an enterprise, see its organizational structure, break down the departments into design, production, procurement, etc. What is the real problem of our enterprise The enterprise is disassembled into independent units, which are required to be done independently. For example, for procurement, you said that the quality is good, the delivery time should be fast, and the cost should be low, but later these three were in conflict.

So the real root of the problem is that we have a wrong understanding of enterprise management, and think that every part of the enterprise can be done well. "

Qiu Shengliu, Deputy General Manager of Supply Chain Business Department of Septwolves Group, believes that informatization is indispensable as an industrial chain. In the whole industry, design and purchase are available before production, and logistics and sales are available after production. We must give full play to the advantages of information technology to store, calculate and manage remotely.

He said: "In the supply chain, Seven Wolves is still ODM at present, which means that the buyer is OEM. Now many of them are OEM, and the company's independent design is done by the factory.

I found that in the supply chain system, during the sales process, some of the sold out time is one and a half years, but the factory production cycle is often less than 20 days, which is unfair. Only 20 days will be left for 365 days of production, which will result in a short time and a big discount in quality, delivery time and cost. Therefore, informatization is very necessary. By establishing a complete information system, glass management can be achieved, and each link of management will be transparent, so that everyone can know which link is blocked.

At present, many enterprises encounter this obstacle, and they will also encounter obstacles when developing and designing products. If there is a problem, throw out a software, and if there is a problem in logistics, invite a software. It seems that there are many information-based messages in the company, but no system can connect all systems together, so that all information can be shared. "

Bian Xiangyang, professor of Donghua University, concluded that: "Informatization is certainly indispensable in garment enterprises, but informatization is not omnipotent. How to transform the mode of fast production into fast management may be another problem facing our garment industry. When SMEs are combined with informatization, they should be able to produce better benefits and enable enterprises to maximize their energy."

He said that the characteristics of the clothing industry are that the downstream enterprises in the fashion industry tend to be relatively small, and most of them were labor-intensive in the past. In the process of labor-intensive development, they will inevitably face a series of problems, such as how to adapt to the rapidly changing society and industries. Then, it will become very good to reform itself to seek rapid development and establish a management system for rapid response.

He said, "One of the most realistic things that our garment enterprises face is that it is impossible not to make products. As long as we do products, there are a lot of problems. What is leading in manufacturing is not doing clothes It's about making cars. If we introduce this management system to make clothes, there will certainly be a series of problems. Our clothing industry or including shoes The so-called fashion industry is a complex industry with a particularly long industrial chain and different scale characteristics of upstream, midstream and downstream enterprises. In the clothing industry, from the perspective of the industrial chain, the industrial chain is particularly long, the capital chain is also very long, and its value chain is also very much. A number of chains run through, in fact, it is informatization. In our modern society, it is one of the development directions of our clothing industry in the future to connect such a series of industrial chain elements or branch chains together through informatization and turn them into an industrial network or value network through integrated innovation. Through such an integrated application and integrated collaboration of modern information technology, the market reaction can be improved while optimizing the industrial configuration system. The most important thing is to promote efficiency. "