China'S Infant Consumer Market Is Likely To Reach As Much As 2 Trillion Yuan.

< p > China is a country with a strong "Xiang Xiang" complex. It attaches importance to the abnormal timing of the birth of babies. Therefore, in the special years of the millennium and Olympic Games, there is another "baby boom".

Statistics also show that from 2005 to 2020, China will usher in the fourth birth peak, and the number of new babies is expected to be around 16 million every year.

Such data make many people believe that by 2015, China's infant consumer market will probably reach as much as 2 trillion yuan.

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< p > children's brand is called the last blue ocean by the industry.

Therefore, many enterprises are afraid that they will lose such a rare opportunity for development. They will not only set foot in the baby industry, but also expand the industry by means of cross industry and cross category, and build up a strong baby industry chain so as to win absolute competitive advantage.

Such as Lining, Anta and other adult brands have poured into Tong < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > market, in order to win a cup of cake in this feast.

However, in the face of such a special consumer group, such as the lack of professionalism, safety and other important hurdles, many enterprises are easily caught up with success, and there is no strong leading brand of children's shoes. Children's shoes are scattered, chaotic, miscellaneous, and poor, and the stores become specialized shop shoes, and naturally, the profitability is not strong.

Reporters found that in some exclusive shops in Babu and Yong Gao children's shoes, they run more or less other brands, and all goods are not individually labeled on the shelves, which are easy to mislead customers.

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< p > as a market segmentation, children's shoes are quite different from the adult shoe industry in many aspects such as product structure and marketing mode. The dual consumer demand of parents and children is a special one. Therefore, a successful shop should not only conquer parents but also win the love of children, not only pay attention to the cost performance and quality of products, but also consider the personalization, interest and other factors of the brand.

In addition, children's shoes are mostly children who are at the critical stage of development at the age of 2-14. Their parents rely on fashion and care more about their children's health.

Obviously, products and experiences can be regarded as the right and the left of the store's success.

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< p > nowadays, the brand of children's shoes has opened the prelude of experiential marketing, creating a platform for displaying the brand personality through the scene and atmosphere of the terminal. At the same time, let children participate in, choose and experience independently, and get more fun and comfort.

For example, leopard children's shoes introduce an instrument for children foot foot type measurement. Every child can measure his foot type before choosing shoes, and choose shoes that are really suitable for his feet according to his feet.

This has made many mothers avoid the trouble of always buying children's shoes.

In addition, according to the measurement of the foot type, children's shoes brand can also establish its own database to study the foot type of children of different ages and produce products that are more suitable for modern consumers.

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< p > in the face of the target market and consumer groups, children's shoes enterprises need to give parents first, that is, the guardian's idea of the brand and the feeling of the products, and then extend their feelings to the consumers of real consumer products - the children.

Therefore, the creation of high quality children's shoes stores is not only an innovation of channel terminal and marketing mode, it is not simply a collection of shoes and clothes or a collection of multi brand products, but also a trade-off between children's subdivision and positioning, making every key step of brand planning, product structure, procurement, production and logistics to terminals, forming a highly coordinated operation system, activating the profit growth point with unique style products and flexible market reaction, shaping brand personality and enhancing the added value of products, and finally taking a step in the market of children's products.

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