Giordano'S First Quarter Results Report Mainland China'S First Quarter Reduction Of 36 Stores

Sales in mainland China, Hongkong and Taiwan fell by 5%, while the rest of the Asia Pacific region increased by 12%. P

< /p >

< p > Giordano has just released its first quarter performance report. Sales in mainland China decreased by 5% in the first quarter, while 36 stores were cut again.

However, sales in other markets in the Asia Pacific region increased by 12%.

< /p >

< p > although mainland China, Hongkong and Taiwan are still the largest market of Giordano, market share is on the decline.

In the first quarter of 2012, the proportion of sales in the three major markets was 92%, but the proportion in the first quarter of 2013 was only 86%.

< /p >

< p > < strong > gross margin callback < /strong > /p >

< p > according to its quarterly report, Giordano's global first quarter sales volume was HK $1 billion 514 million, an increase of 6% over the same period last year, excluding the increase in sales in the Middle East in the fourth quarter of last year. Sales in the first quarter decreased by 1% compared with the same period last year.

Behind this overall data, the performance of the Chinese market and other Asian Pacific markets has been divided.

Sales in mainland China fell by 5% to HK $473 million, while Hongkong and Taiwan also fell by 5% to HK $448 million.

Sales in other markets in the Asia Pacific region increased by 12% to HK $337 million.

< /p >

< p > "from the first quarter of the domestic" a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > home textile listed companies, the sales revenue of the clothing industry in the first quarter increased by 4.73% on average, and the rate of growth was greatly differentiated. The growth rate of 36% of the road users was also up to the same period, and there were also "a" target= _blank _blank "href=" > "clothing < < 15%" year-on-year decline.

Zhu Qinghua, a light industry researcher at CIC, said.

< /p >

< p > despite the decline in performance, Giordano seems to have rebounded in inventory and gross margins.

Inventories decreased from HK $476 million at the end of last year to HK $427 million, and the inventory turnover rate (excluding the Middle East) decreased from 67 in March last year to 52 in March this year.

Whereas gross margins in the mainland decreased by 3%, sales fell below 5% and gross margins increased by 1.1%.

< /p >

< p > < strong > new store pformation < /strong > < /p >

< p > sales decline is accompanied by Giordano's "shut shop" and the throes of channel adjustment.

Zhu Qinghua said that with the increasing labor and rentals and the entry of the world's major clothing brands, competition has become increasingly fierce. Giordano's competitive advantage has also been faced with great challenges, especially facing the dilemma of brand aging, inadequate distribution of channels and the impact of e-commerce.

Reporters learned that Giordano closed 163 stores in mainland China last year, of which 137 were franchised stores.

For the first time, 36 stores were shut down in the first quarter, after an insider from Nandu told reporters in Nandu that this year will continue to cut down unprofitable stores.

< /p >

Less than P, Giordano is speeding up the integration and readjustment of its store portfolio.

Reporters learned that last month, some of its stores in Foshan unveiled a new image, and introduced LE D TV wall, electronic fitting equipment and rest area to enhance store experience.

And for the first time, online shopping has been introduced into physical stores to expand the sales capacity of physical stores.

The insiders said that the new stores will focus on experience this year, but whether they will consider the effect will be considered first.

< /p >

< p > these adjustments have been in the planning of Giordano.

In the 2012 annual report, it mentioned that the network development in 2012 was disappointing. In 2013, the focus will be improved. In 2013, we will continue to focus on the idea that the quality of the market is more than the quantity.

< /p >