The Rise Of "China'S Children'S Shoes City" In Nanan

Nanan, Fujian, is located in the center of Golden Triangle, Fujian Province. It is located across the sea from Taiwan and Jinmen. It is known as "seaside Zou Lu". It is the hometown of Zheng Chenggong, a national hero.

In history, she once was the political, economic and cultural center of Southern Fujian, and the Golden Rooster ancient port of Feng Zhou is the starting point of the famous "maritime Silk Road".

Nanan is a famous hometown of overseas Chinese, with about 3500000 overseas Chinese and Taiwan, Hong Kong and Macao compatriots.

Since 1993, economic development has ranked the top ten in the province and the top ten in the whole province, and is among the top 100 counties (cities) in the country.

Nanan's shoe making industry corridor shows a lot of water. In June 11th, the machinery of the shoe industry base in Nanan was roaring and the forklifts were shuttling and shuttling. The 7 construction enterprises were speeding up the construction progress in an all-round way, and strive to start production at an early date.

It is understood that since the launch of the shoe industry base project in August, 23 enterprises from Philippines, Taiwan, Hongkong, Shenzhen, Quanzhou, Jinjiang, Shishi and so on have been settled and invested more than 1 billion yuan.

The brand name of "children's shoes" has come to the forefront. Footwear industry is a traditional pillar industry in Nanan, which started in the 70s of last century.

After a long period of development and accumulation, Nanan shoemaking enterprises are mainly concentrated in nine cities, Hong Lai, Kangmei, Merrill Lynch and other places, forming the characteristics of the industrial corridor of shoemaking industry.

At present, there are more than 600 shoe enterprises in the city. Last year, the output of shoes was nearly 100 million, and its output value exceeded 4 billion yuan.

In the shoemaking industry of the city, children's shoes and light running shoes have basically formed industrial clusters.

The production base of children's shoes mainly based on Hong Lai, Jiu Du and Merrill Lynch has shown certain advantages in terms of industrial integrity, market share and brand awareness. It has become one of the important clusters of children's shoes in China. The production of children's shoes has reached 12 million pairs last year, and the products are sold at home and abroad.

The benign interaction of the market, industry and base is an important mode for Nanan's industrial clusters to move forward.

In order to further integrate resources, intensive land use and promote industrial agglomeration, the city planned to build a shoe industry base in Kang Mei town's big hand and high starting point in August. The base planned to use 2657995 square meters of land, and planned to invest 2 billion 800 million yuan, which was planned to be completed in two and five years.

The base space structure is planned as "market + base", that is, to build a shoe market at the base entrance, provide logistics, warehousing and other supporting services for the base, and build a shoe production base based on market development, making it an industrial area with shoes, shoes, R & D, logistics and market as a whole with a complete industrial chain.

According to the briefing, the footwear industry base of the city has already been settled by 23 enterprises such as Fujian PEAK group and Fujian three Shu group.

The head of the base said that there are five main reasons for the strong attraction of the base to the well-known shoe enterprises: first, the shoemaking industry in Nanan has a good foundation, and the industrial cluster has already begun to take shape; two, the service is in place, the enterprises that are located at the base are managed by the key enterprises and enjoy the series of preferential policies formulated by the city; three, the base is located in the fortress and the traffic conditions are very convenient; four, the city is vigorously developing the skill training of the rural labor force and the abundant labor resources, combined with the needs of industrial development, and five is relying on the resource superiority of Minnan science and technology college to set up the shoe and cap specialty, so as to provide technical support and talent guarantee for the development of the enterprise.

In recent years, Nanan has thoroughly implemented the strategy of "quality city" and "brand strong market", and encouraged and guided footwear enterprises to carry out various quality certification and create famous brand activities, and strive to enhance the independent innovation ability of shoe enterprises.

Up to now, 14 shoe companies in China have won well-known trademarks in China and 10 shoe companies.

Nowadays, more and more shoe enterprises in Nanan realize that independent innovation is the only way for enterprises to mold their brands and expand their market. Every year, they invest heavily in technology innovation, and gradually benefit from this process.

If the city helps the shoe companies to invest more than 2 million yuan a year for scientific and technological innovation.

In 2004, the company took the lead in formulating the standard of helping children with soft bottom shoes in the whole country, filling the gap of children's shoes standards in China.

The company also successfully developed nano silver antibacterial children's shoes, after washing 40 times, the antibacterial rate still reaches 99.9%, which is an international leading level and has become a major breakthrough and symbol of domestic children's shoes stepping into the high-tech field.

　　●童鞋产业向品牌化迈进● 　　南安童鞋企业，如：七波辉、帮登、兰猫、菲克、卡丁、足友、图图、剑桥、阿布兔、赫仕奇、百变蓝猫、酷乐猫、隆鹰、菲霸等自有品牌在全国占有1/3的市场份额；七波辉早在2006年就提出打造中国青少年运动装备品牌，并聘请李宇春为形象大使，同时向社会发起"倡议关爱青少年活动"；兰猫提出打造中国青少年校园运动装备品牌；据泉州市菲克体育用品有限公司董事长傅维锦介绍：南安童鞋企业大部分从70年代做鞋业代理起家，拥有很好的市场销售网络后，再从小加工做起，而向品牌化发展到今天；特别在今年5月份，众多童鞋企业纷纷向四川地震灾区伸出援助之手，捐款捐物，这体现了童鞋企业，在向品牌化发展与壮大当中，不忘社会责任，充分体现了中华民族的"一方有难，八方支援"的优良传统。