Domestic Sports Brand New Products Raise Price By One Or Two

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< p > recently, five major sporting goods brands in China have revealed that the price of new products will rise to 20%.

The reason is the current market situation, the cost of raw materials, labor costs and the rising cost of rentals in commercial real estate. All sports brands can only cope with the same price increase.

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< p > March 8, the discount continues to < /p >.

< p > reporter visited the sports products counter, found that on the day of March 8th, Nike stadium, four floor of Guangzhou good Plaza, was half off, Adidas designated merchandise five to thirty percent off, CONVERSE selected products 45% off.

In the World Plaza, ADI sales will be unusually hot. The price of spring and summer wear will range from 59 yuan to 159 yuan.

First tier brands give preferential prices, forcing domestic sporting goods to give "jumping prices". Reporters found that PEAK, XTEP and other brands have launched special shoes, cheap less than two hundred yuan.

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"P > such discount activities are not without effect. Reporters from PEAK's earnings report in March 11th found that in the second half of 2012, the stock industry dropped by 26.9%, which is a positive sign of experts' analysis.

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< p > apart from the discount sales promotion, the major sports brands will also make a price increase strategy for this year's new products.

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< p > from the recent ordering news of Lining, Anta and other five brands, it is found that in 2013, consumers may have to spend more than fifty yuan to buy products that are of the same quality.

A few days ago, Lining announced that the price of shoes will increase by 7.8% in the fourth quarter, and clothing will increase by 17.9%.

Coupled with the announcement before Anta, XTEP, PEAK and 31st degree at the order meeting, the sports shoes and clothing of five famous sports brands in China once again increased by one to 20%.

According to an agency survey, the price of these five core products is about 200 to 300 yuan, and the increase will cost consumers 50 yuan per item (double) on shoes and clothing.

Public information shows that this is not the first price increase of the five major brands in the country. From the data released at the beginning of this year and the annual report released last year, the price of its products has risen by 10% to 20% so far this year.

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< p > Xiong Xiaokun pointed out: "Nike, ADI and so on are planning to open discount stores, and domestic sports brands need continuous innovation to optimize the production quality, brand promotion and sales channels, so as to adapt to the market changes."

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