"Disney" Wealth Phenomenon Is Entering China's Garment Industry.

< p > for "cat man" to earn two hundred million yuan sales, it took only nine months. The world exclaimed that the Chinese "Disney" wealth phenomenon is being staged in the "a href=" //www.sjfzxm.com/news/index_s.asp "dress less than /a" industry. Chinese style "Disney" wealth phenomenon is being staged in the clothing industry. He Shaoqiang earned two hundred million sales for cat owners, and professional manager only spent nine months. It sounds a bit of a myth. And this wealth is only to sell the brand's right to sell the brand to the processing enterprises. < /p >
< p > interestingly, the direct driving force of this business inspiration is the international financial crisis. At the end of 2008, the chairman of the cat, Lin Lin, received a phone call from a friend asking him to help him. At this time, you know that the friend who has been doing foreign trade processing is suffering from the sharp reduction of orders, and wants to transform into an internal brand. In his eyes, advertising can make a lot of money, too tired, and he has no experience, so he wants to spend a little money to rent a good brand. You see business opportunities. < /p >
< p > this friend's mentality is a microcosm of the boss mentality of many processing enterprises under the background of the international financial crisis. This will also pave the way for the success of the cat brand licensing mode in the future. At that time, He Shaoqiang, an old comrade in the woods, is studying the commercial feasibility of the US Disney brand authorization mode in China's clothing industry. The two people hit it off. Since the end of March last year, the licensing operation of Cat brand has officially started. The success of the process was totally beyond two expectations. < /p >
"P" more than 20 days later, Mr. Deng, from Zhejiang Pu Yuan, signed the first single with the cat man. He bought the brand name for ten years in the "a href=" //www.sjfzxm.com/news/index_c.asp "> sweater" /a "field at a cost of more than 2 million yuan per year. Mr. Deng has been making sweaters in Pu Yuan for many years, where sweater processing enterprises gather, and a sweater is bought on dozens of yuan in the market. Mr. Deng hopes to put his sweater on sale for seven hundred or eight hundred yuan or more if he wants to paste the cat's brand. < /p >
< p > He Shaoqiang knows this kind of psychology well. Since then, he went to Jiangsu, Zhejiang and Guangdong industrial clusters to publicize the concept of cat's "Disney" and got a positive response from the local processing boss. "I seldom talk with them about the price. I only talk about the innovation and win win mode of the cats. They are fascinated. If you marry a wife and send a son, where can you find such a good thing? " Behind his self-confidence is that he believes that the brand of cats is indeed valuable. In the field of domestic fashion underwear, cat people is one of the most successful businesses. It is the main business of entertainment marketing. It sells up to $60 million advertising on entertainment programs such as Hunan satellite TV every year. It has a high share in South market. < /p >
< p > at present, the cat has signed sexy brand pants, a href= "//www.sjfzxm.com/news/index_s.asp" > children's wear > /a ", fashion business a href=" //www.sjfzxm.com/news/index_f.asp "> shirt" /a "and other fields of brand authorization, cooperation between five and ten years, these contracts, directly for the cat people brought nearly two hundred million of retail sales. He Shaoqiang's reputation has also been promoted rapidly in Jiangsu and Zhejiang provinces along with the promotion of this business. It is widely believed that at night 12 often over three people queue up for him in the hotel where he lives. It is a great honor for those little owners to invite him to dinner. < /p >
< p > "what the little boss wants most is that they see the cat's success, and are curious and eager to learn." He Shaoqiang believes that the management mode of cat owners is very attractive to these business owners. He did not comment on rumours. Disney once made brand authorization by subdividing various fields, and established its wealth kingdom all over the world. And this height is what cats are coveted. < /p >