The 6 Major Sports Brands In China Are Closing Shop Again This Year.

< p > 2012, Lining, Anta, PEAK and other domestic 6 big a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a > have broken arm to survive, the number of outlets has exceeded 3000.

< /p >

< p > 2012, the sports brand inventory problem broke out, and the 6 major sports brands in the country broke their arms to survive.

Reporters learned that last year, a wave of shop fever has continued to this year.

Anta Sports Products Limited yesterday announced its annual performance in 2012, its operating income fell 14.4% to 7 billion 620 million yuan, a total of more than 300 stores decreased in 2012, while XTEP International said that the company closed 80 -100 stores last year and intends to close about 100 this year.

< /p >

< p > < strong > < a href= > //www.sjfzxm.com > Anta < /a > net profit reduction of 21.5% < /strong > < /p > last year

< p > 2012, Anta's double-digit decline in operating performance and net profit.

The announcement shows that in 2012, the company's revenue declined 14.4% to 7 billion 622 million yuan, and the profit attributable to shareholders (net profit) decreased by 21.5% to RMB 1 billion 358 million 700 thousand yuan, and gross margin dropped 4.3 percentage points to 38%.

However, it is worth noting that in 2012, Anta's free cash inflow amounted to 1 billion 610 million yuan, an increase of 32% compared with the same period last year, with a dividend payout ratio of 71.7%, reaching a record high.

< /p >

At the same time, Anta also released its 2013 annual order performance and its fourth quarter sales growth report in the fourth quarter of 2012.

The announcement shows that the order volume in the third quarter of 2013 decreased by 10%-20% from wholesale value, which narrowed slightly compared with the decrease in orders in the first quarter and two quarter of 2013.

In addition, Anta said that in the fourth quarter of 2012, same store sales fell by less than 10% at retail prices, the average stock turnover increased by 13 days to 51 days, and the receivable turnover increased by 8 days to 34 days.

< /p >

< p > < strong > XTEP is going to close hundreds of stores this year, < /strong > /p >

Since P last year, the local sports brands have been caught in the cold by the influence of inventory. In order to reform the channels and digest the inventory, the shop trend has been staged in various sports brands.

Reporters found that yesterday's Anta announcement also showed that by December 31, 2012, the number of Anta professional sporting goods shops and sports life series stores was 8075, the end of 2011 was 8665, the number of children's sporting goods stores reached 833, the end of 2011 was 632, the number of FILA stores in mainland China, Hongkong and Macao exceeded 300, and at the end of 2011, there were more than 220 stores.

That is to say, Anta accumulated a total of more than 300 stores in 2012.

< /p >

< p > reporter learned that in 2012, Lining, Anta, PEAK and other 6 domestic brands have broken their arms to survive, and the number of outlets has exceeded 3000.

Zhu Qinghua, a light industry researcher at CIC, said: "the sluggish performance of the 6 major sports brands has continued since last year, and inventory is still high. They are conducting large-scale operations to reduce operating costs."

< /p >

The closing trend of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > sports brand < /a > did not stop in 2012, but lasted until 2013.

As of June 30, 2012, XTEP has 7603 retail stores, but XTEP international has announced the latest closure plan.

A Commercial Daily reporter recently learned that the company closed 80 -100 stores last year and intends to close about 100 stores this year.

"In the early days of XTEP, in order to pursue the high price earnings ratio, the expansion speed was too fast, the management level did not increase correspondingly, and at the same time caught up with the low level of the industry, all kinds of problems and loopholes were exposed, and the ability to resist risks declined significantly."

An industry analyst said.

< /p >