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Nye Bu (China) Limited 2013 Spring And Summer New Product Conference Ended Successfully In Fuzhou

2012/12/6 20:00:00 13

Nye Dress2013 Spring And Summer New ProductsLondon Listing

< p > > a href= "//www.sjfzxm.com" > Nye Bu /a > (China) Limited 2013 spring and summer new product conference was successfully concluded in Fuzhou.

This conference is the first large-scale conference held after the successful listing of Nai Bu brand in the UK.

More than 200 people from Fujian, the city's leaders, news media and distributors from all over the country and excellent franchisees attended the conference.

The NAIBU 2013 "a href=" //www.sjfzxm.com/news/index_f.asp "spring and summer new product < /a" catered to the mainstream lifestyle nowadays.

At the meeting, Nai proposed the strategic thinking for the next three years, and won the full recognition of the guests, which aroused strong response in the industry! < /p >


During the meeting, there were marketing strategy seminar, customer order meeting, 2013 annual target work seminar, customer signing conference, spring and summer new product FASHION SHOW in 2013, and thanks giving dinner.

< /p >


< p > Naito (China) Limited was successfully listed in London, England in March 31, 2012.

The listing brought new blood to Nai Bu and greatly enhanced the market vitality of Nai brand.

With strong capital and resource advantages, we should take a heavy impact on both sides.

On the one hand, we should join hands with the famous international fashion designers to temper the commodity planning, strengthen the intensive cultivation of products and enhance the competitiveness of commodities. On the other hand, we should grasp the strategic planning, push forward the pformation of the brand business mode, set up the retail management system and terminal standardized operation mode, and improve the management competitiveness.

The company has taken on a new look, the brand reputation has been constantly improving, and the market share has expanded rapidly.

< /p >


< p > Nai step advocates the brand idea of "city LOHAS", and sticks to the brand development direction of "city travel equipment".

"Vitality campus, City Suites Hotel, holiday outdoor" as the three main themes of Nye's products, adhere to the "LOHAS lifestyle" as the source of design creativity, adhering to the essence of "less is more", showing the characteristics of colorful, refreshing, modern and self-cultivation, reflecting the design concept of vitality, sex, fashion, health and sports.

For example, the vitality of campus series combines the vitality and individuality of campus life characteristics, bringing colorful colors and campus street sports and campus sports elements into the proper shape and tailoring, showing the vitality of campus students; while the City Suites Hotel series follows fashion aesthetics more closely, emphasizing the formal and leisure characteristics of products.

The concept of simplicity, delicacy and value is presented. Holiday outdoor series takes the concept of "comfort, simplicity, individuality, fashion and vitality" as the product design concept. On the basis of the original product positioning style, it adds modern elements to recreate, combines sportswear with advanced materials, and embodies the concept of concise contour modeling and unfettered mix and match, and creates a brand new concept of holiday outdoor sports.

< /p >


< p > the theme of this conference is "span". There are four levels of meaning: < /p >


< p > 1, Nai Bu was successfully listed on the a href= "//www.sjfzxm.com/news/index_p.asp" > London < /a > in March 31, 2012. It shows that the operation of Nai Bu has achieved a leap across national boundaries, and Nelson has realized the pition from a private enterprise to a public company; < /p >


< p > 2, facing the new market environment, in the face of the new opportunities brought by the eighteen big party, Nai step will adjust the business mode and the overall management mentality to achieve a leap in business thinking; < /p >


< p > 3, Nai step to adjust the marketing strategy, combined with the actual needs of consumers, constantly guide the fashion trend in technology, give consumers a distinctive product experience and brand experience.

The product strategy has been leaped from the market to the leading market; < /p >


< p > 4, Nai step to a certain extent is our own leap, is all the Nye people gather mind, win the future to open up a new career engine, to achieve Nye step faster and greater development of ambition and confidence.

< /p >


Lin Huoyan, chairman of Nai bu (China) Limited, said with deep feeling, "the span of Nei step is not only a leap of national boundaries, but also a leap from a private enterprise to a public enterprise, and a leap of ourselves" at the acknowledgement dinner of P.

In the new career journey, in the face of the eighteen new opportunities brought by the party, Nai step will continue to strengthen business model innovation, adhere to the road of innovation and development, and continue to move towards internationalization, scale and standardization. /p


< p > gather mind, win the future, leap over the new era! < /p >

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