Domestic Clothing Market: Two Brands Of Chinese And Foreign Brands

Yang Deming, President of GAP Greater China, told the media that by January 2013, GAP will have 46 stores in China.

Yesterday, it was very popular among young people.

The Raffles shop opened in Chengdu.

It is understood that the store is GAP's first store in Sichuan.

GAP, which has entered the Chinese market for two years, has obviously improved the pace of opening stores in recent years, but at the same time, many famous clothing enterprises in China are facing "cold winter" while foreign clothing brands are rapidly attacking the city.

It is reported that at present, GAP, which has more than 4200 chain stores in the world, has entered China in a high-profile manner in 2010, and has opened two flagship stores with an area exceeding 1 thousand square meters in the most prosperous streets of Beijing and Shanghai.

However, the opening rate of GAP has been slow until the end of 2011, the total number of shops in mainland China was only 12, and most of them were concentrated in the first tier cities.

In 2012, GAP began to accelerate its development in China. So far, GAP has opened 15 new stores this year.

Yang Deming, President of GAP Greater China, told the media: "by January 2013, GAP will have 46 stores in China."

That is to say, in the three months from now, GAP will open nearly 20 stores.

In addition, GAP has opened 12 stores in Toronto, which has only 3 million of the population.

Therefore, Yang Deming also said that GAP chain stores in Shanghai certainly will not be less than 12, and look at the national market should be able to open to 1000 stores.

Reporters at GAP Raffles shop in Chengdu, because of the relationship between working days, the opening day GAP did not appear bustling bustling scene.

A staff member told reporters: "we are not looking forward to the opening of the long queue, but rather to slowly manage the market. From now on, GAP sells well in other stores in China."

In fact, though GAP is the world's top ranked company.

But it will be several years later than competitors to enter the Chinese market later.

H&M, which has entered the Chinese market earlier than GAP, has opened hundreds of stores in more than 40 cities in China, and the pace of its opening has been maintained at a high speed.

INDITEX, the parent company of ZARA, now has 275 stores in China, and the company's target is to cover 50 cities in China, with 150 new stores.

Japanese clothing giant UNIQLO is also increasingly concerned about the development of the Chinese market. At present, its number of stores in China has reached 114. The company plans to sell more than 10 of the Japanese market in the next 10 years, and at the same time, it plans to increase the number of UNIQLO stores in China to 1000 by 2020.

However, with the rapid expansion of foreign brands, the domestic garment industry is facing an unprecedented "cold winter".

Including Lining, PEAK and other sports brands, Semir, United States, Daphne and other casual wear, this year has repeatedly reported negative news such as layoffs, closings, profits decline and so on.

Daphne group has announced 300 layoffs nationwide, while Semir's latest three quarterly report shows that from 7 to September, the total operating revenue of the company was 2 billion 100 million yuan, down 5.53% from the same period last year, and realized net profit of 225 million yuan, down 36.24% from the same period last year.

The state of the United States is also not optimistic, and its quarterly report has a negative growth. From 7 to September, the total business revenue of the company was 2 billion 594 million yuan, down 13.47% from the same period last year. The net profit was 320 million yuan, down 13.4% from the same period last year.

Flush statistics show that only from the first half of this year, the total inventory of more than 80 listed companies in the textile and garment sector amounts to 67 billion 166 million yuan.

Especially the popular leisure clothing and sportswear are also unable to escape the torture of high inventory.

The market has not been spared.

This year, the number of PEAK's retail outlets has dropped sharply.

The report released by PEAK in May showed that the company closed 1067 stores this year, while Lining announced that the company closed 952 stores in the first half of the year, and the total number of Anta stores decreased by 110 in the first half of this year.