Clothing Display Principles That Successfully Attract Customers' Attention

People say, "operation is a science, marketing is an art".

To make a clothing brand display, we must first make a conscious effort to write a composition. A good product must have a proper personality package, and it also needs a clothing display suitable for its taste in the clothing store.

Today, when we enter a toy store of hundreds of square meters, facing the various brands of colorful toys and countless toys and clothing brands, who can attract us first? Ignoring the early impact of advertisements on us, the most destructive is probably the display of professional clothing with personality and characteristics.

On the other hand, from the analysis of four psychological processes (attention > interest, desire, action), customers should buy customers' desire to reach the last consumer behavior, and the two most important tasks in front of them are personality.

Attention; two, product demonstrations arouse interest.

This shows the importance and extraordinary value of clothing display in sales.

The principles of product clothing display are as follows.

Using the principle of space, counters in the shopping malls are always small and gold. No matter how large the size of the toy store is, it is usually ten to twenty square feet when it is assigned to each counter.

The props commonly used by the market for clothing display are: high cabinet, middle island double side, single side cabinet, end stand, game table, and ticket table.

Making the props for your own products has become the best way to save and use the special space.

At present, the height of the island ark in the shopping mall is generally 1.3 meters, and the height of the closet is generally around 2.2 meters.

Mention the props, by the way, the main points in the design of the props are: first, to be safe; two, to be durable; three, to design succinctly, the props are too gaudy and easy to take away the brilliance of the products.

Conform to the principles of style, for

It will definitely have its own position, and style will show the essence of the product best.

At present, more and more toys and clothing brand manufacturers will spend their money on the theme demonstration and boutique display in their own counters, in order to better reflect the characteristics and selling points of their products, and arouse consumers' sympathy.

The principle of price level or vertical, so that the benefits of clothing display can facilitate consumers to quickly find products at the price. For example, Shanghai Hongqiao friendship store, which is mainly based on foreign guests, when they sell toy products, there will be more than one set of cards on each floor: for example, from 199 yuan to 299 yuan.

According to the principle of customary habits, when people are looking at things, they often have the habit of "first look left, then look right". Generally speaking, the height of 90 centimeters to 150 centimeters is the best gold clothing display position in combination with human height. Therefore, when you push a product, you can leave the best counter position to the product that you most like to push, or put your best product in the "most conspicuous" place on the counter.

The second is to put some portable portable products in the aisle to facilitate customers, and the main products are displayed at high circulation.

Again, in contrast, dynamic things are easier to attract customers' eyes than static ones.

In short, including the counter design, corridor width, lighting, price card specifications and paste methods should be humanized as far as possible, starting with details.

Willing to be close, walk into your counters, and stay comfortably in business with you.