How To Communicate With Customers In Fashion Marketing Skills

Selling is beneficial. The advantage is what happiness and interests can bring to the other side, which can help him reduce or avoid any trouble and pain.

1. customer It will never be bought because of the clothing itself. Customers can buy the benefits that can be brought to him through this clothing or service.

2, three stream salesmen sell clothing (ingredients), first-class salesmen sell results (benefits);

3, for customers, customers only have to understand what benefits clothing can bring to themselves and avoid any trouble.

Therefore, a first-class salesperson will not focus on how much he can get, but will put them on the benefits that customers will get. When customers get real benefits through our clothes or services, customers will put money in our pockets, and we have to say thank you to us.

What are the customers thinking in the face to face sales process?

These six problems are not always asked by customers, but he thinks this subconsciously. Let's take an example: when a customer sees you, he feels like this: I haven't seen this person. Why did he come to me with a smile? His subconscious mind is wondering who this person is. When you come to him and open your mouth, what do you think you want to talk to me? When you speak, he is thinking, what is it to me? If he is not good, he does not want to listen to it, because everyone has limited time, and he will choose to do something good for him. When he thinks that your clothes are really good for him, he will think, have you cheated me? How can you prove that you are telling the truth? When you can prove that the benefits are really true, he will surely think that the clothing is really good. Will there be any better in other places, or will it be cheaper for others? When you can give him enough information to let him know the best way to buy it, he will surely think, can I buy it tomorrow and buy it next month? Can I buy it next month? Can I buy it next year?

Therefore, Salesman Before visiting your customers, you should take yourself as a customer, ask these questions, answer these questions once again, design the answers, and give sufficient reasons, and customers will buy the best and most suitable one that he thinks is best for you. Don't belittle your opponent:

1, you can belittle your opponent. It is possible that the customer has some origins with his opponent. For example, he is using his opponent's clothes now, his friend is using it, or he thinks his opponent's clothes are good.

2, do not arbitrarily belittle your competitors, especially when your opponent's market share or sales are good, how can you become your competitors because of how the other side really does not perform well? You can belittle your competitors unrealistically, which will only make the customers feel that you are not trustworthy.

3, when it comes to opponents, they say others are bad. Customers will think you are guilty or have quality problems.

Compare your three strengths with your opponent's three weaknesses. As the saying goes, goods are more than three, any clothing has its own advantages and disadvantages. When making clothing introductions, you should compare the three strong points of the past with the three weaknesses of the other. Even if the same grade of clothing is objectively compared with you, it will appear immediately.

The unique selling point is that we only have the unique advantage that we do not have, but just like everyone has a unique personality. Any clothing will have its own unique selling points. clothing Highlighting and emphasizing the importance of these unique selling points can add a lot of success to the success of sales.