Interview With Foshan Guangfo Zhicheng Commercial Real Estate Yu Zijian

1, according to the reporter, Guangfo Zhicheng in March this year in the fashion week of the CHIC exhibition, together with Foshan children's clothing to create the largest children in China.

Industrial headquarters cluster has been officially released.

It has aroused great concern in the industry. Can you tell us about the current situation of Guangfo Zhicheng project?

Answer: March CHIC exhibition Beijing fashion week, is Zhicheng hand in hand with Foshan.

In order to jointly create the largest cluster of children's fashion industry headquarters in China, it has been officially released.

Since then, Guangfo Zhicheng has launched an all-round development bottleneck and trend demand for children's industry upstream production, middle reaches wholesale agent circulation, and downstream retailers, etc., and has collided with many professionals. It aims to provide children's industry businesses with lower cost, access to more industry resources and faster brand extension services.

Today, we have finally completed the 9 major service centers for children's industry and Commerce Center, including the international trade center, e-commerce center, financial service center, quality inspection center, storage and logistics center, etc., to promote the comprehensive operation and development of the children's industrial chain.

Through their combination with the service platform of Zhicheng, they provide substantial service support for industrial enterprises and enterprises, thus forming a strong magnetic field for the whole industry chain of clothing traders, purchasers and consumers.

With the industrial service system and resources already in place, we have successfully recruited more than 30 leading brands of children and fashion brands at home and abroad, including Disney, Fei Xue, native cotton, Ying Shi, Jia Jia Bao, Yue Ke Lian, rattan wood workshop, love, AUBAY, this life baby, Audi, Snoopy, Li Ying Fang, SpongeBob SquarePants, etc. their recognition and signing up have really given us great encouragement and support.

At the same time, we also look forward to our determination and intentions to get more industry brand business attention to my caps.

2, Guangfo Zhicheng sits on the geomantic omen of Guangfo business circle. It is one of the sources of textile and garment industry. How will Guangfo Zhicheng apply and highlight these advantages?

A: from a locational perspective,

智城地处广佛交汇的核心要塞，在广佛同城的大政策背景下，沥桂新城的大佛山新城中心的战略布局，和中枢两翼与产销分离的战略考虑下，使区位形成广佛城市的产业中央商务区CBD，最终要输出的，是我们两城交汇的格局，还有就是依托着承载着深厚历史渊源的广佛大贸易商圈，佛山是综合少儿产业生产集群的发源地，广州是中国少儿产业流通批发的发源地，而广佛智城则立志于做少儿时尚商贸中心——即第三代少儿产业品牌展贸模式的商业模式，这两者结合的优势就相当显著，我们定位于做少儿产业的商贸中心，以都市型的面貌与资源来让产业转型升级的粗放型和产销分离以后的现代商展贸模式得以在这边承接，让制造业从粗放型的大制造走向真正智造的品牌商贸服务平台，最终我们不是卖几件衣服，最终是品牌贸易和多品类集聚及渠道输出。

3. What is the positive significance of Guangfo Zhicheng to the overall upgrading of children's clothing market? What do you think of the future development trend of China's children's market?

A: China's manufacturing industry is in short supply, and the industry needs urgent upgrading and pformation. On the one hand, there are 70% children's clothing manufacturers in the country without brand status. Who will be the huge market share in the future? On the other hand, we see the higher demands of children's fashion consumers for safety, fashion, knowledge and culture. On the other hand, the children's industry must take the intensive road of brand and category. Guangfo Zhicheng will upgrade the business level, provide the lowest cost upgrade and brand incubation, build the intensive collection of children's industry innovation, and make full use of the intensity of agglomeration, so that the brand developers can get the most low development cost here, and maximize the cohesion of the talent think tank.

The children's fashion show stage will be bigger and stronger to create a bright future.

4, it is said that the government pays much attention to and supports the project of Guangfo Zhicheng. Where is the positive interaction between Guangfo Zhicheng's overall strategic development and the government's development strategy?

A: first of all, Zhicheng, as a large trade platform, is located in the location of Guangfo intersection, relying on the background of Guangfo city. It occupies the advantage of Guangzhou business and Foshan manufacturing.

Second, Foshan's policy needs for urban upgrading and industrial upgrading need to lead the new generation of industrial pformation and upgrading through the city.

Third, the whole country is building a hotbed for the real economy, even for the high-tech economy, and Foshan has a large industry foundation. We have also looked for children's industries belonging to the sunrise industry in the clothing industry. The government has given a lot of support, from headquarters economy to cultural and fashion industry support policies, listed company policies, and even cultural policies.

5, what is the embodiment of Guangfo Zhicheng in upgrading its own soft power and adapting to the background of globalization?

A: as the China International Children's brand exhibition and Trade Center, the first thing to open is the theme of the fashion capital. From September this year, we will create a new star competition for Chinese children's models. Starting from the modeling of children's stars, we will turn this into a stage that designers, models, fashion people and editors often gather together. At the same time, it will also become the stage for the publishing of fashion trends by all brands and fashion organizations. Children's clothing should take the road of brand, and the brand must take the road of fashion. In the future terminal consumption, it is not only about products, but also the education of consumers.

Instead of being "fashionable", we need to build a children's fashion capital, forge children's fashion business stage and fashion education at the same time, which will affect brand dealers, distributors and even terminal consumers.

Drive the whole children's fashion trend.

6, some people say that the emergence of Guangfo Zhicheng will subvert the old pattern of vertical development and operation of children's clothing industry, thereby changing the innovative mode of children's clothing industry. How do you understand this statement?

A: Guangfo Zhicheng is a comprehensive platform for the development of new city commercial centers and upgrading of children's industry in Foshan under the two policies of urban upgrading and industrial upgrading. At the same time, the 5 major formats are set up based on these two blocks: International Trade and Trade Center, eco business office, SHOPPING MALL shopping center, theme commercial block, and movie culture entertainment MALL, which are two sets of business matching and trade exhibition trade.

At the same time, we have refined the comprehensive business and cultural support required by the children's clothing industry. At the same time, we also have a deep understanding of the needs of the industry in the process of establishing the system. Children's clothing is not very fast and fashionable.

Enterprises with a single category and fewer categories do not have the ability to operate brands at all, nor do they have enough attraction to achieve brand expansion. Therefore, our 800 thousand square meter comprehensive business cluster can provide a high scale self display platform and large-scale agglomeration effect.

At the same time, the integration and allocation of industry resources, through the platform of large-scale agglomeration effect, to form a centralized self display brand flagship store, so as to minimize the cost of the incubation brand. At the same time, Foshan Guangfo Zhicheng also has a bright spot in the channel output, that is, brand expansion partners, so that they have the opportunity to contact domestic and foreign second-line brands and large manufacturers to help them expand their stores in shopping malls, shopping malls and community clubs. This is the external output channel provided by Guangfo Zhicheng.