The Core Selling Idea Of Clothing Sales

Sales are not for sale, but for sale.

Buy together! When you really concern (or care about) how customers purchase, and let customers feel that you are helping him, you will find that customers regard you as a member of their purchasing organization.

Before you know what customers want to buy, you will never know what you can sell! In complex sales, no two customers will buy the same thing for the same reason.

And the customer decides to purchase based on the satisfaction of personal motivation, so the more and clearer the customer's motivation is, the more he knows how to sell.

Customers value what they say and what they have come to, without paying attention to what they are told.

I always swear to defend my conclusion, so I want to learn to say what I want to say, and let the customer speak it out and turn it into a conclusion from the customer.

This requires industry knowledge, sales skills and a deep understanding of their products and programmes.

Without a goal, sales will be hopeless.

Customers have a clear goal, sales hope is not big, customers' desire for improvement and the good imagination after using products are one of the driving forces for buying; if customers have very specific application targets, ten or nine of them are your competitors, and you will be in danger if they do.

When you walk out of your customers' door, you need to know not only what you are going to do for your customers, but also what they are going to do for you.

Customer's commitment to action is the most important thing in sales, especially in complex sales. Only when customers are doing things, can the project go forward. Unfortunately, most salespeople are fooling themselves, and then wait for customers to buy because they are moved.

In any case, there is always a reason why customers do not make commitments.

That is, he believes that when accepting your product, he will encounter personal "lose", or he can not see "win".

He did not see what this purchase was for himself.

The sooner we catch the feeling of "losing", the easier it is to push forward the project.

No one has ever bought any product! From the sales point of view, the so-called product is just a collection of ways to solve customer problems.

The task of selling is to integrate these things together and to detached them to the customers' concerns.

And the customer buys the method and ability to solve the problem, rather than the monster named product.

Customer's objection = doubt + negative emotion; you can't just eliminate the objection through explanation, so there will be new doubts, because he has not lost his breath.

Faced with objections, there are three things to do: to eliminate negative emotions by sharing (not agreeing) his feelings.

Through exploration, we can find out the reasons behind the objection, and solve the problem rather than solve the problem.

Customers see products through tubular vision. They only care about their own information.

90% of the purchase decision is based on 10% product characteristics. Customer desire is derived from the key interests of the 10% characteristics. Before these critical interests are confirmed, he will not make purchase decisions.

Repeat these selling points over and over again when persuading customers.

Without the customer's commitment to action, there will be no progress in the sales process.

Quite a lot

Sales always think that they do well, customers will naturally buy.

Do you not know that in complex sales, all the things that are sold are aimed at letting the customers move forward.

Otherwise, it is a tired boy. The cost of the customer really shows that he has made a further progress towards the sales success.