Outdoor Brands: Rising Trend And Increasing Market Space

Compared with foreign markets, China's

There is still a certain gap in the market. In terms of quantity, the development of China's outdoor brands is relatively small.

Outdoor in Europe

In the brand market, different brands can be distinguished by different functions, and the development space of outdoor market still exists.

A consultancy light industry analyst pointed out that China now has more than 400 outdoor brands, accounting for about 30% of its local brands, nearly 2000 retail outlets for professional outdoor products, and 1600 retail sales for department stores, and other sales models are developing rapidly in different ways. There are clothing brands specifically targeting mountaineering activities, and there are outdoor brands for outdoor camping and camping.

Although these brands belong to the outdoor banner, their customers and consumers are different.

Because of the many differences between China's outdoor products and foreign products, China's outdoor brands continue to exert their strength.

From the development track of developed markets abroad, we can see the hope of development.

Last year, the size of the US outdoor market had reached 15 billion dollars, and the European Union was 14 billion euros.

Moreover, at present, there are more than 20 thousand campsites in different themes and different stars in the United States, while the number of camping sites in China is still two digits.

According to the "2011-2016 year analysis and Investment Strategy Research Report on China's tourism and outdoor products" released by a consulting firm, the outdoor market is no longer a mere explorer, or a professional or non professional outdoor person, and ordinary consumers are also interested in outdoor sports brand clothing.

Take the famous outdoor brand BLACKYAK in South Korea as an example, its stores are located in many large and small cities in South Korea, and its purchasing population is very extensive. Both children and old people are the target objects, because these consumers do not see the special function of outdoor clothing, but prefer the high quality and unique design of outdoor brands.

In China, this phenomenon is also gradually emerging.

In the next few years, China

It will enter the rapid growth period at the rate of nearly 50% per year.