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Home Textile Exhibition: New And Old Brands Take The Opportunity To Promote Development

2012/8/24 14:46:00 25

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Home textile enterprise

In August, the China international home textile exhibition is an important moment for enterprises to display products, publicize the brand concept and find partners. Because of this, the home textile exhibition has continuously attracted many new and old enterprises to take part in it. With the help of home textile exhibition, they have realized the development goal of brand upgrading and channel widening.


New brand development


Referring to Holland funtuo window decoration Co., Ltd., some of the industry may not be familiar with it, but participated in last year's China International.

Home Textile Exhibition

People will surely remember the super silent window track displayed by the brand, and the professionalism of making curtain track has become a model of the industry.


Wang Fang, commercial manager of Holland Fung tracery Co. Ltd., told reporters: "Holland Feng Tuo group has entered China in 2011 and has begun to explore the Chinese market in an all-round way. This year is the second time that Holland Fung has participated in the China International Home Textile Exhibition. Compared with many old domestic brands, we are still very young, so we want to increase this exhibition by home textile exhibition.

Brand awareness

Let more enterprises and businessmen understand our products and find quality partners to promote the high-end window and rail products, establish the brand image of Europe's famous window rail, and serve the broader market of window and track in China.


Wang Fang said that last year, Holland funtuo window decoration Co., Ltd. for the first time on the home textile exhibition, attracted a lot of attention. Before the booth, the merchants were full, and received more than 1000 contact cards with cooperative intentions, which created a chance for the enterprises to further develop the domestic market.

Therefore, the company has decided to continue exhibiting this year, and has made adequate preparations for the exhibition.

At this year's home textile exhibition, we will bring the high-end window track product with super quiet effect, which is promoted by Feng Tuo. It is designed by the electric shuttle system of lotus Fung and equipped with the window track of Feng Tuo. It can bring users the unparalleled mute feeling.

At the same time, we will also hold "window track show" at the scene to attract more viewers to understand our products before the exhibition.

Wang Fang said.


 

Old brands fight again


Compared with Holland Fung Tuo, Jiangsu British beauty home furnishing Co., Ltd. should be regarded as the old face of China International Home Textile Exhibition.

From 2006 onwards, the British and American families will participate in the exhibition every year. For this brand, the China international home textile exhibition is both the stage for the brand presentation and the platform for the industry exchange. It seems that joining the home textile exhibition has become the "compulsory course" of the brand every year.


Guan Yanping, marketing manager of Jiangsu British home furnishing Co., Ltd., said that at the exhibition, the British and American family's overall soft dress will bring a lot of new products to the table, featuring both the color and flower type exaggerated "Madrid" series, and the elegant French style "Xia Duo" series.

Among them, the "Madrid" series has a stronger sense of decoration, and the use of contrasting colors makes the space mysterious. "Xia Duo" series brings people a sense of elegance, fashion, maturity and hierarchy, giving out rich and rich connotation of knowledge and elegance.


In the booth layout, the British American family will continue this year's "big scenes" style, covering an area of nearly 200 square meters.

When describing the design style of the booth to reporters, Guan Yanping said: "generally speaking, dance is divided into two categories: plot dance and emotional dance. One group expresses emotions and one group displays stories.

In design, we can also divide it into two categories, one is decorative beauty, the other is theme beauty.

In this exhibition, the exhibition platform of the United States and the United States as a whole has a close combination of design and form. It tells us stories about beauty and explains them with our products.

Each scene will have a name and story, hoping that visitors can feel the fashion and listen to the story in the scene.


For the British beauty family, the China international home textile exhibition has witnessed the growth of the enterprise. Through the home textile exhibition stage, the British American family has gained more industry recognition and brand awareness.

Guan Yanping expressed the hope that through the home textile exhibition, the British and American family's overall soft clothing and thematic style Chen Li can get more industry recognition, thereby promoting enterprise progress and accelerating brand development.

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