The Way To Win The Profits Of Women'S Shoes And Franchisees

The current Chinese market

Brand chain mainly includes the following modes of operation: direct operation, affiliation, agency and joint operation.

Such as Daphne, BELLE and other strong capital top brands for the needs of brand maintenance, generally adopt direct camp way.

However, this way of operation has a higher risk for developing brands, and requires greater investment in manpower, material resources and financial resources. There are also quite high requirements for management, logistics and distribution. Therefore, the domestic brand of women's shoes generally adopts a mixed mode of operation.

The way of franchising is to speed up the market entry time, speed up the withdrawal of funds, and expand the effective network expansion with the franchisees' existing local channels, so as to effectively develop the market blind area, especially the effective penetration development of the two or three level market.

Saving capital investment and reducing investment risks.

Therefore, the way of franchising is more suitable for the development of Chinese enterprises.

In the era of brand entry, the brand of women's shoes and their affiliate teams are constantly improving along with the development of the market. The franchisee investment is more rational and the business level is higher and higher. The development of the brand also needs the support of the franchisee more and more. The competition of the brand will gradually evolve into the competition of its affiliate business.

Many brands put forward: can not find a good franchisee; franchisees are increasingly difficult to manage, not loyal; how to establish good relations with franchisees and so on.

The following suggestions are offered.

It is the key to brand development to identify suitable brand franchisees.

Brand operators should make sure that franchisees can not simply use "good" or "bad" to measure whether franchisees' business models are consistent with brands and whether their ideas are consistent.

Through which way can a brand look for franchisees? It should be searched nationwide.

In the past, the way that the brand used was to attract franchisees by means of exhibitions. But now, there are many brands and professionals in the exhibition. The contact time between the two sides is short and the pertinence is not strong. Therefore, the brand can not be limited to the exhibition to attract franchisees.

The terminal's high sales performance, unifying excellent shop image, professional brand website and effective activities are all means to attract agents to join.

Long term cooperation between franchisees and brands depends on whether the brand is constantly updating the marketing concept and improving its reputation and reputation, whether it can help franchisees improve management.

Skills, from shop image, display guidance, to goods management, the use of promotional tools, etc.; whether their daily support is perfect, systematic and effective.

The ultimate goal of brand management is to make profits. The long-term cooperation between franchisees and brands is also based on the consideration of profitability. What are the factors that can control the profit of brand terminal effectively? Establish the value of terminal brand; let more customers enter the store; let every customer buy more products; ensure more repeat customers; channel operation improves efficiency and control cost.

Franchisees need to strengthen effective communication with brands. Franchisees should base themselves on brand interests and maintain brand image. On the other hand, they must learn to examine and improve their management level, enhance market insight and enhance their market innovation awareness and service awareness from multiple perspectives.

Willing to go from behind the scenes to the front desk to fully display their image and strength, be good at using various platforms to further promote the brand, enhance brand awareness and franchisee's own popularity, and update the concept of franchisees in order to better adapt to the market development rule of the brand era.

Franchisees must have long-term investment cooperation.

If you invest in a brand, you must persevere in it. Do not lose confidence in the brand because of the deviation of the brand from the local market in a season.

We should promptly feedback the problems you find to the brand operators so as to seek proper solutions and minimize market losses.

When it comes to finding that the original agent's brand is selling crazy in the local market, there is no chance of re acting, because the other party may have found a more suitable person.

In fact, the brand is like stocks rising or falling. We should take a long-term view of the brand and choose a long-term brand to have a stable return.

Powerful

Before preparing to select a number of brand agents, we should first consider whether the brand in operation is relatively stable, the market position of its brand, the market saturation and the space of brand growth, and whether it has summed up a successful operation mode and a perfect internal staff management system. Of course, whether there is sufficient energy and capital to operate multiple brands is a prerequisite.

Multi brand operation may bring large business scale, more substantial sales and profits, but relative risk is also great. Business cost and inventory will also bring heavy burden, and also have higher requirements for franchisee's operation cost and management ability.