Fake Cashmere Sweaters Flooded The Market &Nbsp, Claiming That 100% Cashmere Sweaters Contained Only 8.7% Of Cashmere Sweaters.

Reporters interviewed for more than a month investigation found adulteration false

The cashmere sweater labeled "100% cashmere" is only 8.7% after cashmere detection.

Can you believe that this is a cashmere sweater with a price of 1650 yuan and a discount of 660 yuan for the sale of five star hotels?

"Ordos cashmere sweater is on sale! It's four folded in the whole market!" when the time is in winter, many people in Guangzhou have received such a large number of promotional messages.

There are more cashmere sweaters in Guangzhou, from temporary stalls to star rated hotels, but the price ranges from tens to tens of thousands.

This cashmere sweater is really false? For this reason, the reporter launched a survey for more than a month.

Field investigation

Famous brand cashmere loves to enter high star hotels.

"Ordos Rong Heng factory has landed in Guangzhou for the first time in nearly ten years, cashmere,

To this end, the reporter according to "Rong Heng" SMS prompt address came to Guangzhou's Polly Hotel, a small exhibition hall about 70 square meters, to conduct an unannounced visit.

Scene 1:

According to the sales staff at the scene, the price of an ordinary cashmere sweater is more than 3000 yuan, which is normal.

"We sell all 100% cashmere genuine products, and the price of a cashmere sweater is at least eight hundred or nine hundred yuan. Even group buying and online shopping are not so cheap.

The most expensive ones are not real cashmere sweaters, they are just plain sweaters.

Its on-site sales staff said: "we are directly shipped from the company, and the reason why the exhibition is promoted is because the price of the shops is too high.

Although the 70 square meters of small hotel showrooms cost 1400 yuan a day, compared to the high admission fees and management fees of the mall, it is more cost-effective every year.

"We have 7 stores in Guangzhou, all in hotels."

At the store of the brand, the salesperson said.

According to him, the brand used to do processing for the Ordos brand, and later established its own brand independently.

He said that manufacturers directly buy cashmere and wool from sheep farmers. "Wool is only a few yuan per catty, and cashmere is five hundred or six hundred yuan per catty. When the supply is tight, it will rise to six hundred or seven hundred yuan a Jin, which has risen a lot in the past two years."

The reporter picked up a purple computer zipper cardigan, the trademark showed "Rong Heng", the tag marked "100% cashmere", the sign showed the original price was 1880 yuan, "only 480 yuan after the discount, this is the lowest discount, it is very warm to wear."

Sales personnel introduced.

Finally, the reporter bought the cashmere sweater at 480 yuan.

Scene two:

At the Baiyun Hotel selling shop of the brand "cashmere sweater", the salesmen introduced the products to 100% hills.

"Why don't you set up counters in the mall?" the reporter asked.

"Entrance fee is too expensive."

The salesman replied.

The reporter picked up a pink self brought sweater on the spot, the original price of the label was 1650 yuan, "how much is the discount?" the reporter asked.

"660 yuan."

The salesman said, "it's the lowest price."

Finally, the reporter bought the cashmere sweater at 660 yuan.

Experts expose

Waste and chemical fiber blended into cashmere.

With 20 years of inspection experience, seven ministers Guan Xiaoyuan told reporters that the so-called "adulteration false" and "shoddy" performance of cashmere products were mostly inconsistent with the measured content.

This is divided into two cases.

The first one is the nominal 100% cashmere, which is less than 100%. The rest is wool fiber. The other is the nominal 100% cashmere, but the measured composition is more complicated. It contains chemical fiber, yak hair, rabbit hair or a variety of other cashmere and wool fibers. This is worse than the first case.

Guan Xiaoyuan said that cashmere fiber can be divided into wool, one pile, two flannel, three velvet, and so on. According to the process, regular cashmere products have been used by large enterprises. After that, some small businesses have recycled fibers or cashmere fibers under the cashmere process, although they are also cashmere fibers, but the fiber quality is poor, especially the fiber length is short (about 15 millimeters), and the fineness is coarse (over 25 microns or thicker).

Because cashmere fiber is short, it can only be blended with other long fibers, such as chemical fiber, wool and other fibers, and there will be a serious hidden danger of pilling.

Guan Xiaoyuan told reporters that it is difficult to accurately identify fiber components by hand feeling, visual inspection, nose and smell.

Therefore, when people buy clothes, they try to distinguish whether clothes are pure cashmere. It is very difficult to distinguish whether they contain pure chemical fiber, that is to say, whether they contain chemical fibers, that is, to find a piece of fiber in their clothes. If the ashes of the fibers are powdery, no particles, and the smell of burnt feathers, then the products are pure animal fibers. If the burning speed is fast, the ashes are granular, they can not be turned into gray dust, and the non paper non burnt feathers are the chemical fibers.

However, the combustion method can only distinguish whether the fibers are pure animal fibers. If we want to subdivide whether or not cashmere and other animal fibers are subdivided, we need to use physical examination (microscopy or electron microscopy).

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The quality of domestic cashmere is better than that of foreign countries.

In addition, Guan Xiaoyuan said that the cashmere yield of foreign countries is less, and the quality of domestic cashmere is generally better than that of foreign countries. The fineness of domestic cashmere is finer (generally 15~20um).

She also said that whether foreign or domestic Inner Mongolia, northwest, northeast and other real estate cashmere, its fiber shape is very similar, so there is no need to too much demand for cashmere origin.

Guan Xiaoyuan said that cashmere products are generally priced according to the weight of the products. If the same raw materials are used, the price of vest and coat is obviously different, the styles are different and the price is different. The price of good cashmere products is over 1000 yuan, so some sixty or seventy yuan cashmere sweaters can not be pure cashmere, and even two hundred or three hundred yuan can not be pure cashmere.

Authoritative detection

"100% cashmere" mixed with wool chemical fiber

The reporter came to the National Textiles and clothing product quality supervision and Inspection Center (Guangzhou) for testing with the two signs of Rong Hao and Xuan Jun.

In the special fiber inspection room, the reporter saw the inspector extract the representative fiber samples from the sample. After making the film, he placed the electron microscope in the magnification of 500 times or more, and observed the fiber morphology one by one (all kinds of animal fibers had different fiber morphology and fiber characteristics).

The reporters observed different fibers of cashmere, wool, rabbit hair and chemical fiber through the testing equipment. The appearance of cashmere and wool was the most similar, but the wool looked coarse, the hair was more rough, and the scales were thicker and the corners were bigger than cashmere.

At the inspection site, reporters also felt the pure wool products and pure cashmere products, there is a clear difference, cashmere products have soft, smooth, delicate, lightweight texture, wool products feel slightly hard, lack of slippery, greasy, slightly heavier weight.

Yesterday, the detection report of two cashmere sweaters was released, and the result was quite astonished.

According to the test report, the label shows that the original price of Xuan Jun brand is 1650 yuan, 660 after the discount, 100% Cashmere (except decoration).

After testing, the cashmere sweater top wool accounted for 77.6%, the imported fiber 14.2%, cashmere only accounted for 8.2%, the rear wool accounted for 77.6%, the imported fiber 13.7%, cashmere 8.7%.

It is not consistent with the original tag.

The sign shows that the original price of the brand zipper cardigan is 1880 yuan, and the price is 480 yuan, marked 100% cashmere.

After testing, the cashmere sweater is 42.4% cashmere, 41.8% wool, and 15.8%.

It is not consistent with the original tag.

According to introduction, the fiber is a kind of chemical fiber.

National fiber quality inspection center: many cashmere plants are small workshops.

Han Shiping, deputy director of the national quality supervision and inspection center of fiber textile and garment products, told reporters yesterday that the inspection center is responsible for authorizing the issuance of the "Chinese inspection" product quality certification mark. The trademark is registered at the SAIC, and the certificate can only be obtained after examination of the product, and it will be re examined after the expiration.

According to their investigation, the brand name related product quality certification trademark issued in Guangzhou in 2008 was released in 2009, and the brand is now out of date.

The Department did not carry out relevant operations on Xuan Jun brand. "We call the Inner Mongolia Inspection Bureau, they do not have the relevant records of the brand", which is fraudulent and fraudulent.

"We have asked the Inner Mongolia Inspection Bureau to assist in the investigation and investigation of the two brands related illegal products."

Han director told reporters.

"As far as we know, there are thousands of cashmere related factories in Inner Mongolia, many of which are small workshops," he said.

He told reporters last year that they had investigated 7 cases of such imprint product quality certification marks in Zhejiang last year.

News link

AQSIQ spot checks: cashmere sweater short weight and short weight

AQSIQ announced the results of quality checks for cashmere sweaters on 9 2011, of which there is a big gap between the measured content of cashmere and product labels.

A total of 109 cashmere sweaters produced by 105 enterprises in 11 provinces, autonomous regions and municipalities directly under the central government were selected.

The results of spot checks showed that the products of the "Meng Dan mill" men's V vest produced by Beijing mondmir cashmere dress Co., Ltd. were 100% cashmere products, the measured value was only 10%, and the "Hao Rong" computer male V collar product produced by Urumqi Hao Rong Textile Co., Ltd., the cashmere content was 80 + 5%, the measured value of cashmere 18.4%.

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Store scanning

Pedestrian street sale: the cheapest 39 yuan.

Yesterday, reporters in the upper and lower nine pedestrian street visit, found that genuine and false cashmere sweater mixed.

A cart full of cashmere sweaters is on sale.

Close look at these cashmere sweaters is still bright, but with a touch of hands, rough workmanship and hard handle.

The reporter looked closely, and found that the cashmere sweater had no tag at all, only the necktie on the OEM, which read "Er Du Si".

Although the trolley is small, there are several price tags in it: 39 yuan, 69 yuan, and 99 yuan.

The thinner bottom shirt is the cheapest 39 yuan; the high collar is 69 yuan; the 99 yuan is decorated with beads or sequins.

The reporter launched a dialogue with the seller: "is it cashmere?" "100% pure cashmere, no pilling."

"How do we not have the label of the raw materials?" "we get the goods directly from the manufacturer, the packaging is simple and natural."

Booth: wholesale price of tens of dollars

At the Guangzhou Jinhan Exhibition Center, reporters found a large number of cashmere sweaters competing for "cheap sale".

A cashmere sweater with a cashmere content of 95% is priced at only 69 yuan.

Before a booth, reporters claimed to be wholesalers, hoping to purchase large quantities.

"Are you a store counter?" asked the owner.

"Yes, are there many stores to pick up the goods?" "there used to be many, but not much now."

Asked why, the stall said, now to prevent counterfeit goods flow to the market reputation, are directly from the manufacturers to get goods.

Before another booth, the reporter said he wanted to get the goods directly from the manufacturer, hoping to see the person in charge.

The booth owner immediately took the reporter to another booth, and told the older middle-aged woman: "to deliver the goods."

"I can take a lot of it, can you make it cheaper?" the reporter asked.

"No,"

"We have been selling at a loss," said the owner, who called himself, "the original price on your hand is more than 1000 yuan."

The reporter turned around in the exhibition and found that the price of the so-called cashmere sweater sold here was basically fifty or sixty yuan.

Some businesses claim that they sell "Cashmere", while others call it "cashmere cotton".

Industry insider

Brand dealers: the lowest cost is 300 yuan.

"As far as we know, most cashmere sweaters sold on the market are not real cashmere, nor are they the cashmere sweater of Ordos brand."

Erdos Guangzhou District Sales Manager Yang told reporters.

"Our cashmere sweater in the shopping mall to set up counters to undergo a rigorous inspection, it can not be very cheap."

"The cost of a cashmere sweater is 300 yuan at the lowest cost, and our brand is eight hundred or nine hundred yuan."

An Ordos dealer told reporters.

From acquisition to cashmere sweater, it has to go through fifty or sixty processes, plus two years of labor and raw materials, which has risen by 100~200 yuan.

Little knowledge

A mature goat can only take 10~40 cashmere cashmere a year. Considering the extraction rate of raw materials, the loss of spinning and knitting process, weaving a cashmere sweater requires 3~5 sheep to sacrifice.

Individual seller:

Cashmere line adulterate cashmere with other materials

Why is it known as cashmere sweater, but there is a big difference between the price and the quality? For this reason, Miss Chen, who has been engaged in the sale of cashmere sweaters, has revealed that many manufacturers are mixed with cashmere and wool or even cotton.

Miss Chen was originally a shopkeeper of a Taobao store. According to her, she once sold Ordos cashmere sweaters at a price as low as 109 yuan, which attracted a large number of buyers at that time.

She said that as the cashmere sweaters in the shopping center were thousands or even thousands of dollars, customers had proposed that they should provide quality certification for cashmere sweaters.

In response, Miss Chen said she could provide the manufacturer's genuine logo.

However, according to Miss Chen, the wholesale price of cashmere sweaters she sells is only about 70 yuan.

Asked why the real estate was low, Miss Chen said that the genuine logo she provided was a genuine logo of cashmere line.

She bought the genuine Erdos Cashmere thread, commissioned the cashmere sweater manufacturer, and processed it into a certain amount of cashmere garments after mixing other materials, and this trick was easy to muddle through in front of customers who did not know the line.

According to Miss Chen, she used to buy from a knitted garment factory, basically wool and cashmere products.

She often contacted the factory manager by telephone to deliver the goods.

And the manager claims to be directly from Inner Mongolia's manufacturers, the price varies according to quality and workmanship.

Miss Chen herself has taken hundreds of yuan to thousands of Yuan cashmere sweater, cashmere skirt and so on.

According to the above factory manager, they can get goods from several factories in Inner Mongolia, and they can "take as many as they want". There is no other link between them and the manufacturers. He does not want to say more about the purchase price, only to say "it is usually negotiated after the customer orders."

Miss Chen said that there are still some sellers selling cashmere cotton, which sounds like cashmere products, but it is a blend of cashmere and cotton.

Cashmere cotton and cashmere can account for more than half of the good quality and higher prices. Cashmere cotton products, which are often seen in tens of dollars, are mostly less than 20% cashmere.

"In addition to the shopping mall counters, others should be carefully selected."

Miss Chen suggests.

According to the introduction, generally, the low price cashmere products on the market now, even if the special stores carry out the promotion over the past season, the price is almost all above 1000 yuan, or the price is about 20 percent off of the original price, which can provide manufacturers' verification proof. Only a very small number of 3500 yuan cashmere sweaters are pressed barn goods. If there is no defect in the production process, it is the old style, otherwise, it may be false "pure cashmere".

She said that due to the restriction of ordering channels, most of the cases were purchased from dealers rather than manufacturers. Therefore, whether manufacturers can not supervise the OEM is also an opportunity for dealers to exploit loopholes.