Dongguan Shoe Fair Creates Gold Procurement Opportunity &Nbsp, And Is Committed To Pforming Shoe Companies.
Add "international brand corridors" overseas brands to the Chinese market
The fourteenth China Dongguan international footwear exhibition? Shoe machine exhibition? Shoe material exhibition (Fall 2011) will be held on 1-3 November 2011.
Dongguan
The thick Street will be held at the same time as the Canton Fair shoe exhibition. The exhibition will focus on the three themes of "brand, channel, upgrading and pformation", and actively explore overseas brand exhibitors. At that time, it will provide massive information and comply with market demand.
International brand corridors and brand business match debut!
It is learnt that, in the face of changes in domestic and foreign markets, shoe enterprises should speed up.
Independent innovation
Ability to upgrade to the core competitive edge of core technology, intellectual property, product brand and standard formulation; shift from emphasizing single market to international and domestic market, and walking on two legs, both inside and outside the market.
Based on this, the organizers analyze the policies of the government to encourage domestic sales, protect intellectual property rights, and expand the domestic market strategy through information, lectures, etc., to help shoe industry upgrade and pform, and to expand the domestic retail market.
According to the McKinsey Global Institute's prediction, China will replace Japan in 2014 to become the second largest consumer market in the world. Among them, the middle to high-yield people are emerging as the driving force for consumption soaring, and people's demand for quality and demand for footwear brands is increasing.
In view of this, a new international brand corridor will be set up for the autumn shoe exhibition, which will bring together hundreds of famous brands abroad and show the trend of the world.
Shoe products
Among them, the Portuguese footwear association APICCAPS is the first group to participate in the exhibition.
The Portuguese shoemaking industry has developed to third place in Europe and the seventh largest exporter in the world.
The Portuguese footwear association said it hopes to find a Chinese partner at the Dongguan shoe exhibition to help Portugal brand enter this huge market. This is also an important strategy for the development of Portugal's footwear industry.
It can be seen that the Dongguan shoe exhibition will become an important platform for China and Portugal to explore joint opportunities and expand business opportunities.
In addition, BRUNATE, EMOZIONI, TATUAGGI, HAYZEK, GARDENIA, BEEPI, NORLIE and other hundred international brands will also make a collective appearance, plus the on-site brand trade matching meeting, will create a trading opportunity for domestic and foreign businesses.
Hongkong design exhibits at Dongguan Shoe Fair
In recent years, domestic shoe enterprises have been plotting pformation and upgrading to create their own brands.
In order to help shoe manufacturers enhance their design capabilities, the organizers set up the "Hongkong creative works exhibition area", and the selected works of creative fashion shoes from the Hongkong Institute of higher education and Technology (THEI) will debut for the first time.
A group of young and potential design elites in Hongkong will exchange design works from the fashion capital with domestic shoe companies. Besides shoes, they will also have showcases of clothing and handbags.
In order to build a docking platform for young designers and shoe manufacturers in Hongkong, we hope that the original designer will have the opportunity to realize the concept of innovation.
Upgrading pformation helps expand domestic sales
At the same time, the export profit is thin, there is no pricing power, and the domestic domestic market is expanding constantly, coupled with the continuous improvement of government support, many OEM manufacturers are keen to pform or develop retail business and expand business opportunities.
Dongguan leading enterprises Qisheng shoe industry said that the initial pformation, faced with sales difficulties.
"Brand management is not easy. When we first encounter brands, we encounter a bottleneck in the market, that is, the reputation of products is not high."
We should enhance the brand awareness of our enterprises, invest a lot of money and manpower in R & D and brand building, and rely on government support to promote the exhibition.
At that time, Dr. Liao Yongxin, lecturer of textile and clothing department of Hong Kong Polytech University, will give a special lecture at Dongguan shoe exhibition to analyze how to make market positioning and highlight brand differentiation after upgrading and pformation.
At the same time, Mr. Wu Weihong, a senior brand and retail consultant who received a warm response in the 2011 spring OEM workshop, will also lecture on the "seize the whole domestic market strategy" at the autumn exhibition, share with the industry the way to develop and retail, and provide support for the pformation of enterprises.
In addition, the world trend authority WGSN and the German fashion show GDS official fashion trend conference Ytrends will continue to hold seminars related to footwear design, fashion and fashion trends at the exhibition venue to attract buyers and designers to actively participate in the discussion of the trend of the coming year.
The organizers said that there will be a number of fashion launches to show the latest shoe products of the exhibitors, and will broadcast exclusively the GDS 2011 spring fashion show video at the scene, bringing fashion information to the industry through multiple platforms, bringing more inspiration and international elements to the footwear design.
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