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The Footwear Industry At The Sixth International Procurement Festival

2011/10/6 9:35:00 125

In September 26th, 2011, the Sixth China Women's shoes capital international sourcing Festival and Cultural Tourism Festival opened in Chengdu, China's women's shoes city.

This procurement Festival is based on the footwear industry, relying on the footwear industry as a platform to cultivate a new highlight of leather industry based on women's shoes.

Feng Yonggang, chairman of kemit shoes, was invited to attend the opening ceremony of the procurement Festival and participated in the 2011 global leather industry development summit with the theme of "talking about development and moving the future".

Mr. Feng Yonggang, chairman of the card industry, attended the World Summit for leather industry development.

Independent brand focuses on positioning and persistence

On the forum, chairman Feng Yonggang and the president of the industry association, economic management experts, international footwear giants, government officials and other guests jointly analyzed and discussed the current situation and development trend of the shoe leather industry.

Chairman Feng Yonggang said: at present

China's economy

Faced with the global economic weakness and the huge challenge of domestic inflation, so is the footwear industry in Chengdu.

In the face of new difficulties, how to pform and upgrade the footwear industry in Chengdu and how to build independent brands are all the topics facing many shoe companies.

The footwear industry in the United States as a national

market

Feng Dong, as the practitioner of independent brand building, focuses on positioning and insisting on independent brands. Brand building is not always overnight. It needs not only long-term investment and persistence, but also long-term loneliness and pressure.

Brand building is a long process, requiring enterprises to have certain comprehensive strength, professional team support, continuous financial support and persistent perseverance.

At the same time, chairman Feng Yonggang also thanked the Chinese women's shoes city for providing such an opportunity for ideological exchanges between industry and enterprises, and obtained some useful information for enterprises.

Chairman Feng Yonggang and the former president of the American shoe dealers and Retailers Association, the global footwear industry cooperation {page_break}

Peter Maguyon, a managing director of limited liability company, has a cordial conversation.

E-commerce platform helps to move the card company to internationalization

According to the "Wuhou District e-commerce development plan", Wuhou District plans to build Wuhou District into the core area of e-commerce in the western region with the best development environment, the highest concentration, the most popular application and the strongest competitiveness by 2014. It is estimated that the exchange volume achieved by the application of e-commerce will reach 120 billion yuan.

Kai Mei do shoes industry launched the e-commerce platform in 2011, hoping to build the brand by information platform.

Marketing

Create a good opportunity for development; achieve seamless links between enterprises and banks; achieve comprehensive services such as network pactions, and enhance the overall level of enterprise operation.

General manager Feng Yongtao accepted the award of "my favorite 10 shoe brands" in the consumer's mind.

"I love my top 10 shoe brands" again.

That night, the second Chengdu pride brand tour and "my favorite 10 shoe industry brand" selection campaign was officially announced. CAD was once again awarded the "top 10 favorite footwear brand" of consumers. Mr. Feng Yongtao, general manager of Chengdu CAD Shoes Co., Ltd., attended the evening meeting and accepted the award.