How Can Exhibitors Build Economic And Practical Booths?

In the past, most of the booth design was done by the art designer of the booth decoration company, basically based on visual effects, and often produced several beautiful 3D visual effects for users to choose. Sometimes companies spend a lot of money to build a seemingly beautiful exhibition booth, but the actual display effect is not ideal.

How can we design and build an economic and practical booth from the perspective of exhibitors? The following are the basic ones. Working steps :

1, determine the basic form of exhibition booth according to the exhibition targets and Exhibition conditions.

According to the difference between the overall quality of the exhibition and the target customers, the exhibitors' exhibition strategies and budgets are different, and the key contents and Exhibition modes are different. The objective of the exhibition determines how much money will be spent on the exhibition, and how much of the cost will be on the booth construction.

At the same time, the basic form of enterprise booth should be considered according to the location of the entire exhibition, the number and direction of the expected audience. Is it a double-layer structure? Or a castle structure? Or is it a multi faceted booth?

2, determine the contents of exhibition and the basic means of exhibition.

After deciding on the whole exhibition strategy, enterprises should consider the implementation of this strategy. Exhibition target List the contents to be displayed, determine the theme of the exhibition, determine the proportion and the basic form of exhibition. Is there any physical equipment on display? Do you want to use the big screen? Whether we need to use computer multimedia and so on, we need to consider whether we need to carry out on-site activities.

3. Function design of exhibition booth

In order to achieve the above exhibition planning, we must first carry out the functional design of the booth. According to the location of the booth and the visiting flow, the main orientation of the display is determined. According to the contents to be displayed, the location of product reception area, product exhibition area, image area, trading negotiation area and storeroom room shall be determined. Can the exhibition area meet the needs of exhibition? Can the reception area provide a comfortable communication environment for the audience? Is it convenient for the audience to enter and leave your booth? If there are performances, how should the booth be considered?

Some beautiful booths neglect the design of functions, such as placing the computer on the outside line of the exhibition booth. The audience needs to occupy the public aisle when operating the computer. Although it saves the booth area, it puts the audience in a noisy environment, which is not conducive to communication. Others have blocked the reception desk on the audience stream, which has caused inconvenience to the visitors. The most common problem is that the booth has done a lot of decorations, destroying the use of effective space.

4, booth visual design

The basic design principle of the booth is: the cost is reasonable. Thematic prominence It is visual, simple, easy to implement, flexible (flexible assembly display), and can be reused when possible. But how can the audience watch your booth in a matter of seconds? The first factor to consider is: what is the overall color of the booth? Secondly, the shape and rhythm; how to highlight the logo of the enterprise? How can the audience identify your categories? This is a major consideration in visual design. Secondly, we should consider creating atmosphere through space. This part requires artists to cooperate fully after understanding the exhibitors' intentions.

5, whether it meets the atmosphere and visual effects of the entire exhibition hall.

When designing the booth, you should also contact the exhibition organizers to see if the booth design is compatible with the weekly, side and the entire exhibition. How can there be any difference from the whole booth? Is the booth designed with better visual effects from all angles of the exhibition? Is it good for news photos? A good booth design is not only reasonable in function space, but also has good visual effects in many angles of the exhibition hall, and the pictures produced are good. It is good for news and sample publicity.

6, reduce costs by using exhibition conditions and using standard exhibition tools.

In the design and construction of a beautiful and practical booth, is it necessary to make full use of the exhibition conditions to design? Is it possible to create a comfortable atmosphere and lighting effect in a low or light place? Did you use the pillars in the exhibition to design articles? Are there any visible signs in the open and high exhibition hall to be seen at all angles? These methods not only take advantage of the exhibition conditions, but also save the cost of decoration.

The use of standard or reusable display tools can enhance the standard and quality of display equipment and save costs. At present, many new metal profiles are good choices. Most of the one-off special equipment not only has long construction cycle and large waste, but also shows the texture and effect of exhibition.

In short, when doing booth design, enterprises should consider the exhibition strategy, function, convenience audience, visual effect and cost, so as to design a practical and beautiful booth.