There Are Huge Business Opportunities In The Adult Toy Market.
"Adult toys"
market
In China, there is great room for expansion, and the object of toy consumption is expanding from children to adults.
Adult toys have gradually become the new favorite of toy market, but enterprises specializing in the production of adult toys in China's market are few and far between.
Liang Mei, executive vice president and Secretary General of the China Toy Association, told reporters in an interview at the second China International Toy animation education and Culture Expo news conference that the July 29th Beijing Expo is a feast for children's toys and adult toys, and will become a future adult of China.
Toys
Market vane.
As an industry, the toy industry has been combined with public psychology, social history and culture in western developed countries to adapt to the increasing physiological, psychological and social cultural needs of consumers at different ages.
Liang Mei told reporters that playing is human nature. People have different psychological needs for toys at different ages. "Toys are not only consumer goods for children, but now they have become adult consumer goods regardless of age and sex."
In the above press conference, Liang Mei said that with the improvement of people's living standard and the improvement of living conditions, toys, though not equal to adults' necessities, have gradually become consumer goods of young and middle-aged people.
More and more adults have begun to love toys. Toys developed and developed for adults have gradually become a new hot spot in the toy market.
"Compared with children's consumer groups, adult consumer groups have more economic strength to buy toys.
Therefore, there are huge business opportunities in the toy consumption market of hundreds of millions of adults in China.
Liang Mei told our reporter that the adult toy market has great room for development in our country.
However, people in the industry say that "children's toys are hot and children's toys are scarce" has become the current situation of the toy industry in China.
Take Guangdong Province, the largest toy production base in China, for example, the orientation of toy development is basically located in children.
enterprise
。
Liang Mei said that for toy manufacturers, if we want to successfully develop this huge potential market, we must break through the concept of traditional toys and replace them with research and development and marketing of entertainment products, fitness and intelligence toys, and increase the function of adult entertainment to meet the needs of adults.
According to the reporter, this year, a large number of adult toys are unveiled at the Beijing fair. The industry expects that this will become the vane of the future adult toy market.
The Beijing fair is jointly sponsored by the China Toy Association and the Beijing Council of China Council for the promotion of international trade. It is the only large consumer oriented interactive toy exhibition in the country.
The Beijing Expo will debut with 15 thousand square meters of super exhibition halls and hundreds of famous toy brands. The model Wang contest, the remote control car race, Bobbi's Pink tour and the treasure trove will be held on the spot.
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