Micro-Blog Marketing PK Blog Marketing

Blog marketing refers to a new marketing way that blogs are registered on the website, users register, then publish publicity and advertising articles, introduce readers' attention to the situation of enterprises and products and services, and attract online readers to communicate with potential customers.

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Do not underestimate the economic capacity of the Internet population.

With the progress of globalization, the public's consumption concept is improving, and now the Internet users are becoming larger and larger, and they are connected with the whole world. Naturally, this is the most important consumer market in the future.

This market is a cake that can't be eaten by the enterprise.

Now more and more enterprises are considering TV.

There are many advantages of blog marketing:

One is through a brief and concise title.

Let the potential customers on the Internet, as long as they open their web pages, see the title, mature in the subconscious of their customers, and when customers have consumer needs, they will buy products they know well.

There are tens of thousands of Internet users who surf the Internet everyday.

There are millions of well-known websites, tens of millions of potential customers browse the Internet every day.

The number of customers is hard to surpass in other traditional media.

The television media is all too far behind.

So,

The two is the content of blog marketing.

When potential customers see attractive headlines, they will open their web pages and browse blog articles. If the blog posts are more incisive, detailed and easy to understand, the views of the articles will affect the views, judgments and even resonances of potential customers.

In this way, enterprises attract and retain customers through blog article advertisements.

It not only causes customers' needs, but also enhances customer loyalty.

The content of blog articles is the second advertisement.

The three is word of mouth marketing.

When potential customers are influenced by the viewpoint of the article, they will talk about communication with family members, friends and partners. They will imperceptibly introduce the enterprises that influence him. This is the third advertisement, and the cost of advertising is much lower than that of other media.

It not only reduces costs for enterprises, but also increases sales and profit margins.

The four is the celebrity effect.

Blog marketing articles are well-known by economists in economics and management as contributors to corporate advertising, which means that celebrities are advertising for their enterprises.

Because of the influence of celebrity effect, its credibility and influence are more profound. It will give rise to a trust and trust, which will enable customers to believe deeply and support their enterprises and products.

It has a comprehensive impact on potential customers' purchasing decisions, needs and motivations, so that their customers can become loyal product consumers.

It is obvious that the effects of knowledge celebrities and academic celebrities are fierce.

This is much cheaper and more powerful than advertising on TV.

The five is to draw customers closer.

Blog marketing can use words, pictures and videos to advertise for enterprises.

Not only is its content fantastic and vivid, but its close communication enables potential customers to love and welcome, increasing intimacy and intimacy.

The six is close to demand.

Blog marketing is a popular marketing way, which is closer to people's life and more responsive to the needs and needs of the people.

Blog marketing enables consumers and enterprises to build a bridge of friendship and cooperation, so that enterprises can make more profits and become more successful.

Micro-blog marketing is a condensed version and mini version of blog marketing.

The relationship between mother and child is quite similar. Blog marketing is mother, and micro-blog marketing is the son.

Micro-blog marketing now seems to be a fashion, and many people touted it.

It seems that micro-blog is such a great sport that it is a shame to deceive the world.

It seems that if you do not engage in micro-blog, you will not be fashionable.

Fashion is like a gust of wind, and the wind is gone.

Do we still remember the hula hoop fever? At that time, we didn't play the hula hoop as if the body would be unhealthy.

Now, how many people are playing the hula hoop? So the fashions are easy to go out of fashion.

As a marketing mode derived from blog marketing, micro-blog marketing has its advantages and disadvantages.

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The advantages of micro-blog marketing also include the advantages of blog marketing.

The defect lies in:

First, the characters are too concise to express their deeds and contents and viewpoints.

Without detailed and detailed description of the problem, it is easy to take the words out of context and let potential customers misunderstand the true intentions and statements of their enterprises.

Two, it is more difficult to find micro-blog content.

I tried micro-blog once, but because of the huge amount of information that micro-blog has published, it is hard to find micro-blog written by itself. Sometimes it takes hours to find out where micro-blog is written.

The real micro-blog marketing simply can't attract millions and tens of millions of potential customers.

Do not believe, you go to publish micro-blog, see how many people can see your micro-blog?

Three, micro-blog has become the voice privilege of websites.

Every time I see it, it is very obvious that the micro-blog recommended by the website is the opinion of some movie and entertainment stars.

The micro-blog of other common people is highly praised.

That is to say, micro-blog's right to speak is in the hands of a movie and entertainment star recommended by a few networks.

Micro-blog has been seriously divorced from the masses.

Generally speaking, micro-blog's marketing is not as close to blog's marketing as people's daily life. It also protects people's freedom of speech and discourse.

Micro-blog marketing is not as good as blog marketing to accurately publicize enterprises, enhance brand value, reduce publicity costs and advertising costs, and make huge profits.

About the author: Li Wenwu, a famous management scientist.

"Bo Lai management online", "China brand management network", "China management communication network" and other famous management website columnist.

There are many media and Internet writers.

Research: history, economics and management.