Fred Fred

In 1936, Fred Samuel opened its first boutique at the Royal Street 6, next to the Place de la Concorde in Paris.

This jewelry design pioneer and modern jewelry designer create jewelry works that are in line with fashion trends.

International celebrities such as Marlene Dietrich became loyal supporters of this jewelry design pioneer, and his works soon became popular all over the world.

As a jewelry supplier of artists and movie celebrities, Fred has designed many kinds of jewelry for the seventh art festival, including the luxurious Diamond Ruby Necklace worn by Julia Roberts in Pretty Woman.

Fred follows the original purpose of the founder, adhering to the basic principles of jewelry making - refusing mediocrity, making jewelry that caters to the needs of women, so that the ladies can be glamorous.

In 1995, Fred joined LVMH group and opened a new chapter in its history.