Footwear Industry Meets Policy Challenges &Nbsp; Shoe Enterprises Need Green Pformation

March 16th hearing "

Footwear industry meets policy challenges

Looking back in 2010, China's footwear industry has encountered unprecedented challenges such as appreciation of the renminbi, rising production costs, shortage of migrant workers and so on. The leather industry still shows the advantages of development.

Statistics show that in 2010, China's leather industry above designated size enterprises achieved industrial output value of about 600000000000 yuan, total industry total exports amounted to about 40000000000 dollars, and total imports amounted to nearly 5 billion U. S. dollars.

Among them, leather products such as shoemaking, leather clothing, leather goods, fur clothing accounted for more than 90%, becoming the backbone of China's leather industry development.

In 2011, the footwear industry in China will aim at breaking through the adverse factors such as the price rise of raw materials, the rise of labor force and the following trend. Combined with the plan for accelerating energy saving and emission reduction and numerical control application in 12th Five-Year, we should reflect the concept of environmental protection and new health in product production, and highlight the technology of numerical control to further solve the problem of labor shortage in labor-intensive industries.

At the recent National Conference on environmental protection held in 2011 recently, the task of reducing emissions of major pollutants in China was determined this year. The emissions of 4 major pollutants such as chemical oxygen demand, sulfur dioxide, ammonia nitrogen compounds and nitrogen oxides were reduced by 1.5% compared with 2010.

Moreover, China will put the structural emission reduction in a more prominent position, improve and strictly implement the discharge standards of major pollutants in textile, leather, paper and other industries, strictly implement industrial policies and shut down plans for backward production capacity issued by the state.

Therefore, attention should also be paid to the footwear industry. How to make shoes products healthier and more environmentally friendly is worth thinking for the production enterprises.

Green shoes are popular.

Hu Angang, director of the National Center for research of the Chinese Academy of Sciences and Tsinghua University, believes that China's "12th Five-Year plan" is the first national plan for green development put forward in the world. This not only shows that China has kept pace with the developed countries, but even means that China is likely to take the first step in the development of green color. Green development has become the biggest bright spot in the 12th Five-Year plan. In the 24 indicators put forward in the 12th Five-Year plan, 1/3 of the indicators involving green will have to think about how to pform the footwear industry belonging to labor-intensive industries to respond to the "green development plan" of the two sessions.

At present, whether it is building materials or clothing shoes, people no longer focus solely on the surface, but pay more attention to the safety and comfort of products.

Therefore, some famous footwear brands also begin to use natural rubber as the raw material for making new sole, while the shoes are made of organic cotton from agricultural production.

It is understood that in order to advocate environmental awareness, Adidas has also introduced environmentally friendly sports shoes specially. The fabric of shoes is mainly made of natural organic materials, which can be fully recycled to minimize environmental pollution.

The main characteristics of this material are strong air permeability and comfortable clothing. The brand will also prevent the two pollution of chemical dye agents while advocating natural ecology.

Consumers are gradually taking the concept of low carbon and environmental protection as a new consumption standard. It is not surprising that environmental footwear is popular in all walks of life.

Footwear industry focuses on product upgrading

"Shoes are not even better than clothes, even if the quality is not good enough to wear, but shoes are not good enough, and the quality is not up to standard. It is only for themselves that they suffer, but they also affect health. It is too worthless."

Tian Runling, a company clerk who lives near Xidan, told reporters.

"Shoes really can't just be beautiful, but also focus on the material.

Now are not some popular functional shoes, such as air conditioning shoes, health shoes, massage shoes, magnetic therapy shoes, body shaping shoes, etc., mainly to reflect the function of shoes and ensure a comfortable and healthy consumption concept.

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Zhao Dan, another college student who has not yet graduated, said to reporters.

Therefore, it is necessary to place health needs in the first place.

At the same time, Emma CNC CEO Wang Guoquan believes that shoe manufacturers should focus on product development when upgrading, and shoemaking enterprises need to have their own products and brands to win market competition if they want to survive better.

It is understood that some international brands, such as Nike and Adidas, have the largest sales volume of their products, which is largely determined by the technological content of their products.

Nike has more than 100 technicians engaged in new product development and development, and has recorded a record annual investment of $4 million for new product development, with strong R & D technology, R & D personnel and R & D input, so, every month Nike has a series of new products to lead the trend of world sports shoes.