The Work That A Fair Customer Must Become A Real Buyer.

At one time Exhibitors In activity, Exhibition The exhibition on display is only the beginning of business operation and marketing. After the exhibition, there is often more work to be done. follow-up work ".

The main contents of the follow-up work of the exhibition are consolidating, developing customer relations, promoting products and services, negotiating trade and signing contracts. If the exhibition is equivalent to "sowing" and establishing a new customer relationship, then the follow-up work is equivalent to "plowing" and "harvesting", and it is an important link in developing the new relationship into a practical customer relationship.

Thanks

　　 Exhibition At the end of the closing ceremony, we should give thanks to the units and people who help us. Thank you very much. The best person can thank you. Thank you for the most important people. Thank you next to the banquet. Thank you for calling. If you don't have time to thank each of the people and units concerned, thank you to the main staff and units, and send thanks to the people and units that you can't thank yourself. Thanks for the same payment principle, you need to pay for the goods and services, accept help and support, thank you. Even if you are not prepared to participate in the exhibition again, you should also thank the people who give help and support.

Acknowledgement should be one of the post exhibition routines. Acknowledgement is not only a form of etiquette, but also a good way to establish good relationship. If we give some answers to the questions on the letter of thanks, we will be grateful for the better results, because this is no ordinary communication, but a closer and deeper way of communication, which can show the importance of visitors.

Thank you for visiting the booth customers, whether they are current customers or potential customers. Thank you for visiting the booth. This is a relatively big job and can be done before the exhibition is over.

Propaganda

If the exhibition is effective, a press conference or press release can be held to provide the exhibition and the press to further expand the impact of the exhibition. Under normal circumstances, relevant press releases on the exhibition should also be provided to the media. Many exhibitors do not pay much attention to the publicity after the exhibition, but pay much attention to the publicity before the exhibition. In fact, publicity after the exhibition can achieve more prominent publicity effect and enhance the impression of visitors.

"Establishing trade relations

Before the exhibition closes and leaves the exhibition place, we can seize the time to visit the key new customers on the exhibition. Every buyer will establish contacts with many exhibitors at the exhibition, but will only establish a practical trade relationship with a few enterprises. This depends on the conditions of production and price, and on the other hand, depends on the efficiency and quality of the work. We must grab the relationship with the new customers before the competitors. Whoever works well will win new customers. We must continue to discuss the projects that are close to completion and sign the contract before we leave the exhibition area. Otherwise, the project that has not been finished may change at any time. market Full of change, time waits for no man.

"Ready for the next exhibition

Exhibitors may wish to continue exhibiting. If so, they can get in touch with the organizers of the exhibition. Shang Qia, as early as an application, has some advantages. The organizers of the exhibition are more likely to be familiar with exhibitors. The exhibitors have the opportunity to select the location of the site first. The organizer may mention the first application company in his press release, which is also an opportunity for the company to expand its influence.