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Upgrading Of Home Textile Industry Depends On Brand Effect

2010/12/13 9:52:00 345

Brand Home Textile Industry


   Recently, the visionary Lan Siyu chose China Railway Media, the flagship operator of China's railway media, to jointly explore compete The marketing "Pure Land" interfered by competitors - railway train media, and opened the "Blue Silk Feather Home Textile Brand Train". At that time, there will be many steel dragons full of Lansiyu brand culture and the wisdom of Huatie people. Mercedes Benz will run on the train lines of Beijing Shenzhen, Shanghai Zhanjiang and Shenyang Chengdu, which run through many major consumer cities.


As we all know, the train has the characteristics of long running time and relatively closed space. Wise Huatie people created the concept of "brand train" to make Lansiyu's brand realize real landing publicity and sensational communication. Brand train is the epitome of train media, and is a media form with high intensity communication effect in train media. It absorbs the characteristics of train media as a mobile outdoor media, wide coverage, accurate communication, and deep influence, and creates an exclusive advertising space for enterprises in a closed space.


This blue silk feather enterprise The sincere cooperation with Huatie Media will surpass the one-way communication mode of traditional media Traditional brand The regional barriers to promotion highly integrate the advantages of Lansiyu in all aspects of marketing, so as to establish its brand image of "integrity, professionalism, perfection and efficiency" in the hearts of target customers.

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