IITA Annual Sales Of 5 Million Yuan &Nbsp; Men'S Underwear Or Enter The Era Of Internet Sales.

Great market potential with no light season

With the change of consumption concept, the consumption of men's underwear has begun to move from randomness to branding. More consumers will change their habit of buying low price underwear in supermarkets, but enter professional men's underwear stores to consume underwear products.

In addition, men's underwear industry has no peak season, and the market space is larger.

This year, men's underwear

According to the survey, only 40% of the male consumers are satisfied with underwear. Only 8.4% of them are very satisfied. 49% of the consumers have a general attitude towards buying men's underwear. This group of people is expecting a brand of personality and fashion.

Among the factors that are not satisfied with men's underwear, the limited choice of styles is the main factor of dissatisfaction. Secondly, the price of foreign brands is high, and the third place is that the color of products is not up to the fashion.

In 2007, the pioneering team of Tao Tao first set up an independent company.

IITA deputy general manager GUI Tao revealed that the sales performance of IITA made them start to develop to the whole industry chain of men's clothing, extending from underwear products to underwear, clothing and even garments to meet customers' one-stop shopping needs.

At the same time, like all customers such as fans and Mcglaughlin, IITA plans to open the "experience shop" next year, so that customers can directly feel the full range of IITA products.

Although IITA's product lines and sales channels are extending horizontally, the men's underwear brand does not have the idea of "going out".

Looking back to the early days of enterprise development, GUI Tao deeply felt the difficulty of developing an independent B2C website.

At present, 80% of IITA's total sales come from its stores in Taobao mall, and the independent B2C website accounts for only about 20% of the total sales.

Cooperating with foundries to control costs

"The fabric of all our products is selected by the company and then processed by the foundry factory.

The head of a representative factory once complained that even if the international brand underwear such as CK was OEM, people's demands for thread and fabric were not so harsh as ours.

GUI Tao jokes about the cooperation with foundry manufacturers.

Gui Tao said, IITA all products are self selected fabrics, and the design styles are assigned to the OEM enterprises.

In the quality inspection section, we must check the small links such as thread head and splicing slot.

Because the company chooses many OEM enterprises to do OEM for foreign underwear manufacturers, some bosses can not help but compare IITA's almost demanding demands with international brands.

It is easy to find a shop that opens IITA. The underwear is pure color and no fashion printing.

Chen Lei, director of IITA brand, bluntly pointed out that the founder of the company is a few "old" men who are more than 30 years old. They know more about what kind of underwear their men wear, which is safer and healthier.

Underwear without printing does not mean losing fashion elements.

Gui Tao introduced that their professional designer team will embody the elements of international popularity through the selection of fabrics such as modal and bamboo fibers.