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Shishi Shoes And Clothing Enterprises Set Off A Trend Of Change

2010/8/24 11:52:00 41

In order to achieve sales growth, shoe and clothing enterprises must rely on distributors at various outlets. "Although the dealers have made great contributions in the junior high school stage of their development, they are becoming increasingly difficult to control, which is unfavorable for the long-term development of enterprises."

Xiao Fu, manager of the planning department of Shishi Mu Lin Sen Shoes Co., Ltd. and senior industry insider, said that how to deal with the relationship between headquarters and agents and distributors will decide the future development of enterprises.

In recent years,

Shishi shoes and clothing

Enterprises have set off a wave of changes in the inherent sales channels and patterns. From the overall results, these enterprises' pformation is successful.

"My current sales volume has reached tens of millions of yuan. With the continuous decentralization of the company, I will be more capable of getting goods."

Zhu Jiping, general manager of Hubei Ji Rui commercial and Trade Co., Ltd., who will be invited to stone conference at the beginning of next month, told reporters that "Laotian" (Tian Qiming, chairman of the company) hoped that he and his team would be able to win the total power of a certain area of the fort. "I am thinking about this."

It is understood that since 2003, the agent of the brand has been established in the city of Xiaogan, and the first El don Fort store in Xiaogan, Hubei. It has already owned 5 other stores in an urban area, forming the brand of other brands.

Men's wear brand

The potential of the encirclement.

Zhu Jiping said that following the constant growth of the Swiss business, it is inseparable from the changing sales channels and modes of the company. If setting up a regional direct center and giving the right to distributors, dealers will have the sense of "master" and dare to expand.

Last year, after he started the third generation terminal mode upgrading channel, he began to pform a shop in Yunmeng into a life hall.

In June this year, the most popular cultural Road area in Xiaogan, the 500 square meters of the fort's flagship store is also being upgraded. "This year's sales volume can surely exceed ten million yuan."

It's not only about the fort.

Bird of wealth

Shesha, CABBEEN, the great emperor and Saint fox have been pforming traditional sales channels and patterns, such as accelerating the layout of "regional direct business centers" and setting up direct branch companies.

Insiders told Mr. Chen that after two years of reform, most of the brand shoe and garment enterprises of Shishi took the route of "regional direct center + provincial total generation" or "regional direct center + dealer" mode, which can maximize profits.

Last year, when Shishi, a brand enterprise, saw a decline in the profits of channel agents, the company achieved an increase of 35% on the basis of existing regional direct centers and direct companies, effective adjustment of market operations, timely regional integration, plus emphasis on R & D and production, and improving the order accuracy of terminal distributors.

"Poverty is changing, changing rules, and general rules are long. Shishi enterprises are looking for vitality in change."

The person in charge of the Shishi Association for quality and Technology Supervision said.

During this year's Haibo conference, the brand names of the stone lions, such as the LOGO, the great, the West and the west, have attracted much attention. Not only are they innovative in design, but also have been updated with new brands. Some of the company's investment policies have also changed, more attractive than before, and the number of dealers has increased substantially compared with last year.