Yu Style Clothing Promotes Henan'S "Brand Change"

If you walk in the streets of Zhengzhou, you can see a lot of photos of Xu Qing on the roadside. Ya Li Da Do not be surprised to hear the slogan of women's trousers and women in good shape. Zhao Sunli, chairman of the company, has repeatedly told the media that this year the company will spend tens of millions to promote its brand.

This is not a move by the Ya Li Da family. Since the six big pants companies jointly participated in the China Clothing Fair in March, Zhengzhou's garment enterprises have accelerated the pace of branding. In 2010, they have been positioned as the "brand promotion year" of enterprises. If yu plans to launch a brand new high-end brand, "brand change" has become the key word of Henan's clothing industry in 2010.

The "Star" effect of Yu faction clothing

In the morning of July 18th, Alice's more than 20 provincial agents and one thousand terminal distributors gathered at the Zhengzhou International Convention and Exhibition Center. They jointly released new products of autumn and winter trousers, and once again sounded the brand assembly number.

The event is called "star sparkling and costumes". The stage background and the layout of the scene offer a visual sense of the vast sky. Zhao Sunli, who is called the "Big Dipper" by the hosts, describes how she sticks to the brand direction and related supporting strategies of the women's trousers industry. Subsequently, the "Star" Xu Qing came on the stage. Together with Chairman Zhao Sunli and local leaders, he launched the crystal ball together, announces the official start of the event.

If the contract was signed three months ago to enhance consumer awareness, then Alida included CCTV On the numerous brand publicity platforms, through mass media and industry media's combination of large-scale advertising, the brand promotion strategy continues to go deep. Zhao Sunli said that this series of actions, "marked the brand marketing of Ya Li Da has entered the stage of taking customers as the core."

Another Zhengzhou clothing company with first line celebrity endorsement is also pushing forward. brand Deepening strategy. In 2010, the branches of Shandong and Shijiazhuang were gradually established, and the layout of the whole country was speeded up.

2010, the concentrated release of brand power.

The clothing industry in Henan has a large scale in the whole country, but for many years, there is no brand that can be heard. A large number of enterprises concentrate on the wholesale market, which is the shackle of restricting the development of the whole industry.

The first to realize the brand power is Chen Yongbin, the chairman of the costumes. In 2005, M·SUYA appeared in CHIC, becoming the first Henan province to dare to show its elegant demeanor in Beijing fashion capital. It laid the status of Chen Yongbin in Henan and even the national garment industry at one fell swoop.

This demonstration effect finally broke out five years later. In March 2010, six Zhengzhou clothing companies, such as leading show, Ya Li Da, Ruo Yu and dun Sen, joined the Chinese costume fair. During the Expo, Ya Li Da announced that he signed a contract with Xu Qing, and the Zhengzhou garment industry was named Beijing city for a while.

The strength of the enterprise has promoted the progress of the whole industry. Now Zhengzhou has become a well deserved "China's women's pants capital".

But another noteworthy phenomenon is that although the strength of the cluster has won the right to speak in the national market, the clothing enterprises in Zhengzhou are still active in the second tier market. If Zhao Zhichun, chairman of the apparel industry, believes that if he wants to enter the high-end market, he must launch a high-end brand, and decides to create a new "hot potato" to seek a position in a more high-end market.

Ya Li Da also has a deep understanding of the high-end promotion of the brand. Xu Qing's elegant image and the perfect fusion of the brand quickly opened up the brand awareness and reputation. Zhao Sunli said that the centralized advertising campaign before CCTV and local satellite TV has achieved good results. In the next stage of brand promotion, the company will continue to enhance its brand value as an important task.