2010 New Year Of China'S Clothing Industry

On June 18, Jinjing Town Government Square in Jinjiang, Fujian Province became a sea of celebration for seven wolves. The joy of the company's 20th anniversary celebration was written on the faces of every "wolf" clan partner. Zhou Shaoxiong, Chairman of the Board of Seven Wolves Industrial Co., Ltd., was excited but not lack of reason: "The glorious 20 years of Seven Wolves have passed, and today will be a new starting point for the company and even the clothing industry. We must start from scratch."

A new era is coming

"If we had thought we could do so far, we would have done nothing, so after today, we would not think about tomorrow and start all over again." Zhou Shaoxiong admitted. "2010 is a special year for the seven wolves and the whole Chinese textile industry." Zhou Shaoxiong said that the seven wolves at this stage are in a period of change and continuous innovation. From the standardization and standardization of enterprise management to the reconstruction of enterprise culture and the reconstruction of enterprise structure, it will become a milestone for the seven wolves to become mature enterprises. "China's clothing industry will develop from a simple manufacturing industry to a creative fashion industry." Zhou Shaoxiong said that the impact of the financial crisis, the transformation and upgrading of economic development, and the improvement of national income will all promote revolutionary changes in China's textile and clothing industry.

Double strike to promote transformation

"The financial crisis is both a challenge and an opportunity. On the one hand, it has caused a huge impact on China's textile and clothing industry, but on the other hand, it has given the industry new opportunities." Zhou Shaoxiong said that because of the financial crisis, the whole market situation and industry form are undergoing transformation, the consumption concept of the international market is also changing, and the clothing consumption pattern is becoming rational More simplified lifestyle development. More foreign brands have accelerated the pace of expanding the Chinese market and further entered the second and third tier markets in China.

In addition to the competition of international brands, rising costs will also be a long-term trend that China's textile industry has to face. Zhou Shaoxiong said that more Chinese enterprises will join in the wave of wage increases. With the rising cost, the chain of China's textile and clothing industry will show a trend of "water flowing to the lower end". The lowest end of the industrial value will first be transferred to the western and Southeast Asian countries, which will cause huge pressure on many extensive production enterprises. "If we do not add service value or add some new growth points in the ODM and technology R&D service system, with the rise of clothing manufacturing industry in India and Southeast Asia, manufacturing in China will be affected." At the same time, the improvement of working conditions and welfare benefits of employees will accelerate the development of China's clothing industry to a higher end, From the former manufacturing industry to the circulation industry. Fashionization of clothing industry is an inevitable trend.

　 Shaping lifestyle culture

"We can't stay in the role of garment manufacturers." Zhou Shaoxiong said that the transformation period of China's garment industry has come due to the great changes in domestic and international factors. As the leader of China's garment industry, we must stand at the forefront of the industry and examine the great changes in the industry.

"International brands have more mature brand operation concepts and models. On the one hand, we should actively learn from them, and on the other hand, we should combine our own characteristics and the characteristics of Chinese culture, so that the words' seven wolves' can carry more cultural connotations, carry forward the spirit of the times, and make the seven wolves brand culture and corporate culture the mainstream cultural values of Chinese consumers." Zhou Shaoxiong said. It is Zhou Shaoxiong's persistent belief to build a brand enterprise with cultural connotation. Developing e-commerce and expanding diversified sales channels are also important measures taken by the seven wolves to cope with the new situation.

On June 18, Seven Wolves reached a strategic cooperation alliance with China Unicom and Wanqian Department Store respectively. In this regard, Zhou Shaoxiong said that the cooperation with China Unicom shows that the seven wolves attach great importance to corporate culture, brand culture communication and paperless office in the information age, while the cooperation with Wanqian Department Store, Alibaba and IBM shows that the seven wolves' strategic thinking of traditional channels and new e-commerce industry go hand in hand. Regarding all glories as "zero", Zhou Shaoxiong has started a new journey.