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Gorgeous And Dazzling Designers Change Jobs&Nbsp; The Fashion Industry Should Take Stability First

2010/6/17 17:01:00 180

Jean Jacques Picart, senior consultant of LVMH, the world's number one luxury goods group, said in an interview with AFP, "These people are all those who firmly believe that fashion cannot be just gorgeous and dazzling designers. Fashion must have connotation, which is the direct impact of the global financial crisis."

Jean Jacques Picart, senior consultant of LVMH, the world's largest luxury goods group

For the two new directors Giles Deacon (creative director of brand Ungaro) and Christophe Lemaire (art director of brand Herm è s), his evaluation is that "they don't even like others calling themselves creative directors, they regard themselves as designers". "Self, complicated style, flashy design, which can be seen from afar but can not be worn, everything has become out of fashion".

Giles Deacon, Ungaro's new creative director

In the high fashion industry, it is common for designers to change jobs between different companies. Since the contract emphasizes a short period of two to three years, the risk of job hopping in the fashion industry is much higher than that in the sports industry.

Christophe Lemaire {page_break} from Lacoste to Herm è s Art Director

Jean Paul Gaultier announced his resignation as art director of Herm è s last week. He told AFP, "This marks the end of a beautiful story that has lasted for seven years.". The last season of his Spring/Summer 2011 collection for Herm è s will be shown in October this year.

Jean Paul Gaultier Resigns as Art Director of Herm è s

Donald Potard, a luxury consultant, said that May was an ideal time to announce such news. "The design of the next season series has been made, which can minimize the impact".

Jean Paul Gaultier's Spring/Summer 2010 women's collection for Herm è s

The transferred football players can play football right away, but the new designers need time to immerse themselves in the brand history, design style and substance to design a complete set of series that meet the brand standards and characteristics.

Olivier Saillard, the new curator of Galliera Fashion Museum in Paris, said, "Or it means a complete break with the past." Olivier Saillard said that the phenomenon of designers changing like horses started in the 1960s, but in recent years it is particularly obvious that some designers can't stay in a fashion company for long. Jean Paul Gaultier has been responsible for women's dress design in Herm è s for seven years, which has been quite a long time, enough for designers to create a design style.

He said that the frequency of other companies, such as Ungaro, changing designers every quarter in the near future is simply "absurd", "which indicates that there are problems in the company's operation". He added, "Although there are no fixed rules, a normal job change should be deliberate and not advertised".

He especially pointed out that Nicolas Ghesquiere quietly joined Balenciaga in 1997, and since then "became one of the most influential designers in the industry at one fell swoop", or Albert Elbaz, a famous American and Israeli designer who joined Lanvin in 2001. Olivier Saillard said, "The designer's ease in a company helps him mature, but it must take more than a quarter", even if investors want to get started quickly.

He added that too many designers changed jobs between different fashion companies, making fashion designers become stars, which "reduces the humility" in the work of the fashion industry where experience plays an important role. He particularly pointed out that Veronique Nichanian, who has designed men's clothes for Hermes for 20 years, has made a lot of money for the company.

Jean Jacques Picart said that before the third season after the new designer joined, he must not be concluded. "The designer's first season shows his design pursuit, the second season can be modified, and the third season is the final conclusion." He added that both Christophe Lemaire, 45, who replaced Gaultier at Herm è s, and Giles Deacon, who was appointed as the creative director of Ungaro in May, are more practical, practical and effective than some of their predecessors. Picart said, "They are a new generation of fashion design. Their new attitude is the result of the economic crisis."