Putian Footwear Exports Show Negative Growth

The value of 291 million pairs is 1 billion 219 million US dollars, up 11.5% and 20.9% respectively over the same period last year.

However, in October this year, the whole city

19 million 16 thousand double, 100 million US dollars, respectively, down 21.12% and 9.1%, the first negative growth since this year.

The main reasons for the slowdown in exports are: the financial crisis has reduced global purchasing power and reduced demand, resulting in reduced orders; Putian

Most of the products are low value-added products without their own brands, and they do not have the right to speak in price.

Profits have shrunk.

The scale of production has been reduced to preserve its strength, some enterprises have been out of the export ranks, and the price of raw materials has been declining, which makes foreign customers difficult to price, cancel orders or postpone the order.

We should actively adjust the product mix and improve the product structure.

Product quality and added value to promote

The industry is upgrading from labor-intensive to capital intensive and technology intensive, developing products with independent brands, and striving to expand the international reputation of the brand, enhancing the "right to speak" of the industry, vigorously implementing the diversification strategy of export market, reducing dependence on developed countries through export growth to Russia, Latin America and other regions, introducing professional talents, improving production and management efficiency, and reducing production and trade costs.